Google My Business: Boost Your Local SEO and Online Presence
Leveraging the potential of your Google Business Profile, previously known as Google My Business, can significantly enhance your business's online visibility, driving increased traffic and customers. This powerful tool offers free and easy access to a robust suite of Google marketing features that can propel your business forward through Google Search and Google Maps results.
Setting up your Google Business Profile takes mere minutes, and optimizing it for maximum impact is a quick and straightforward process. By keeping your profile updated and integrating it into your overall marketing strategy, your business can reap the rewards of increased exposure and a growing audience. This valuable tool is ready to help you craft a detailed profile that aligns with your ideal customer and target audience, so there's no better time than now to make the most of it.
Understanding Google Business Profile
Google Business Profile, formerly known as Google My Business, is a complimentary marketing tool offered by Google. This platform enables businesses to control their online presence on tools like Google Search and Google Maps.
By setting up a Google Business Profile, all the relevant details about a business—such as photos, location, services, and products—are displayed across Google, enhancing exposure to potential clients searching online.
The majority of businesses, including those without physical addresses like online stores, are eligible for Google Business Profile. This makes it a convenient and essential solution for those looking to increase their online visibility and reach.
The 3 Most Important Advantages of Google Business Profile
Enhance Visibility on Google Search and Maps
Google Business Profile provides essential information like location, phone numbers, and descriptions to determine the best matches for location-based queries (e.g., "bike shop Lower East Side"). The most relevant businesses are displayed at the top of the search results page. This also applies to local businesses appearing on Google Maps searches, ensuring better exposure and discovery for your business.
Control Your Online Business Details
Having a Google Business Profile allows you to update your information whenever necessary. You can easily manage your business hours, phone number, and other attributes to help potential customers contact you with the most recent information.
Google Business Profile also functions as a bulletin board where you can share crucial updates such as temporary changes in business hours, unexpected closures, or service details. These posts are visible to users searching for your business on Google Maps or Search.
Establish Credibility with Google Reviews
Online reviews play a crucial role in building trust and credibility. The 1-5 star rating associated with each business is displayed prominently, impacting users' chances of exploring your business further.
Having a mix of positive and negative reviews is considered more authentic and trustworthy by Google, improving your ranking. So, maintaining a balance of diverse reviews can help your business appear more credible to potential customers.
How to Establish a Google My Business Listing
### Step 1: Sign in to Google Business Profile
To use Google Business Profile, you need a Google account. If you don't have one, create a new account, preferably not your personal one, as you might want to grant others access to the business profile in the future.
Step 2: Input your business details
After signing in, input your business name when prompted and click Continue.
Step 3: Choose your business category
You can sign up for Google Business Profile if you sell to customers online, have a physical location, or offer in-person services. Select all the applicable options, and click Next.
Step 4: Provide your location and location targeting
For online-only businesses, enter your website address. Both online and offline businesses must provide the country where the business is registered. If you have a physical location, you need to input the address and possibly position a marker on a map for accuracy. For businesses without a physical location but offering in-person services or deliveries, list your service areas and click Next.
If you didn't enter a physical address, Google will ask you to specify the region you're based in. Choose from the drop-down menu and click Next.
Step 5: Include contact details
You can add either a website, phone number, or both for public viewing on your profile.
Step 6: Confirm your business
You need to input a mailing address to be verified, even if you don't have a physical business location. After entering the address, choose your preferred method for receiving a verification code, such as email or video proof of your business operations. Once you receive the code, input it and click Verify. Verification allows you to publicly respond to customer reviews, use messaging features, and more.
Step 7: Enhance your profile
Now, include any extra details that can help optimize your profile. These are optional, but it's advisable to fill them out if they're relevant to your business. You can add:
- Business hours
- Chat for customers to message you directly from Google search
- A description of your business
- Photos
There are more ways to optimize your Google My Business profile beyond the options presented in the setup screen, so be sure to explore them.
How to Optimize Your Google My Business Profile
Utilize Applicable Special Attributes
Certain types of businesses, such as restaurants, hotels, and service providers, can benefit from special features on Google My Business. For example, hotels can showcase star ratings, amenities, and booking options, while restaurants can display menus and accept reservations. Service businesses can list services offered, and healthcare providers in the US can display insurance information and accept online appointments. Add relevant attributes and buttons to make your profile more informative and engaging.
Showcase Authentic Business Images
Adding real photos of your business captures attention and sparks interest. Use professional photography or leverage user-generated content to display your business in a visually appealing manner. Businesses with photos receive more requests for directions and clicks to their websites.
Craft a Unique Description
An engaging, custom description of up to 750 words can help your business stand out across Google services, including search and maps. Use this space to emphasize what differentiates your business instead of merely describing your offerings.
Incorporate Relevant Keywords
By including relevant keywords in your Google My Business profile, you increase the likelihood of being found by potential customers. Utilize tools like Google Trends and Google Analytics to identify popular searches related to your business and seamlessly incorporate these keywords into your profile.
Encourage and Respond to Reviews
Positive reviews can sway potential customers in your favor. Share your unique Google Reviews link across various platforms to encourage more reviews. Respond to all reviews, both positive and negative, to demonstrate your genuine appreciation and commitment to addressing concerns. You can report unfair or malicious reviews for removal.
Verify Your Street Address
Ensure your business address is verified, particularly if you have a physical location, to increase visibility in Google Maps searches. Check your verification status to confirm it's correct.
Keep Your Information Updated
Regularly update your profile with accurate information, such as changed business hours or a new phone number. Use the "Edit profile" feature to make changes or create a post on your Google My Business page to provide timely updates.
Import Your Products
Adding your products to your Google My Business profile can help potential customers quickly and easily see what your business offers. This feature can be especially useful for retail businesses to showcase their inventory and attract more customers.
In today’s digital landscape, listing your business on Google My Business (GMB) is not just a choice but a necessity for building a robust online presence. Your GMB profile serves as a digital storefront that can significantly impact your visibility, customer engagement, and local search rankings.
