Course Overview
Join our intensive 7-day live 1-on-1 training in Google Ads and Pay-Per-Click (PPC) Management tailored for working professionals and business owners. Dive deep into the world of online advertising and learn strategies to maximize your ROI through effective PPC campaigns.
What you will learn
- Understand the fundamentals of Google Ads and PPC advertising.
- Master keyword research and ad targeting techniques.
- Learn to create high-converting ad copy and landing pages.
- Explore bidding strategies and budget optimization.
- Utilize ad extensions and audience targeting for better results.
- Analyze campaign performance and implement optimization tactics.
- Develop personalized PPC strategies aligned with business goals.
Course Module and Lesson:
Module 1: Introduction to Google Ads and PPC
Lesson 1: Overview of Google Ads and PPC Advertising
Lesson 2: Importance of PPC for Professionals and Businesses
Lesson 3: Setting Course Objectives and Expectations
Module 2: Keyword Research and Ad Targeting
Lesson 1: Understanding Keywords and Match Types
Lesson 2: Advanced Keyword Research Strategies
Lesson 3: Targeting Methods in Google Ads
Module 3: Ad Copywriting and Landing Pages
Lesson 1: Crafting Compelling Ad Copy
Lesson 2: Designing High-Converting Landing Pages
Lesson 3: A/B Testing and Optimization Techniques
Module 4: Bidding Strategies and Budget Optimization
Lesson 1: Bid Management Strategies
Lesson 2: Budget Allocation and Control
Lesson 3: Maximizing ROI through Smart Bidding
Module 5: Ad Extensions and Audience Targeting
Lesson 1: Leveraging Ad Extensions for Better Performance
Lesson 2: Audience Segmentation and Targeting
Lesson 3: Retargeting Strategies for Improved Conversions
Module 6: Campaign Performance Analysis and Optimization
Lesson 1: Understanding Key Metrics and Analytics
Lesson 2: Implementing Optimization Tactics
Lesson 3: Continuous Improvement Strategies
Module 7: Developing Personalized PPC Strategies
Lesson 1: Aligning PPC Strategies with Business Objectives
Lesson 2: Creating Long-Term PPC Plans
Lesson 3: Adapting Strategies to Market Changes
Course Requirements:
Basic understanding of online advertising concepts
Access to a computer and the internet
Course Details:
In this 7-day live 1-on-1 training, participants will gain hands-on experience in managing Google Ads and PPC campaigns. The course sessions are available in the early morning, late at night, or on weekends, accommodating diverse schedules. Through personalized guidance and interactive sessions, participants will acquire practical skills to create and manage successful PPC campaigns, optimize ad performance, and achieve business objectives.
Who This Course Is For:
Working professionals aiming to enhance their digital advertising skills
Business owners seeking to improve their online advertising ROI
Marketing professionals interested in mastering PPC strategies
Entrepreneurs looking to drive targeted traffic to their websites
This Course Includes:
- 7 days of live 1-on-1 training
- Personalized guidance and Q&A sessions
- Comprehensive course materials for ongoing reference
- Access to a supportive community for networking
- Certificate of completion acknowledging PPC management expertise.
Training Mode: Live 1-on-1 Sessions
Session Timing: Flexible timing options available: Early morning, late night, or weekends
Enroll now in this exclusive 7-day live training to master Google Ads and PPC management. Don't miss out on this opportunity to become a proficient PPC marketer.