Are You a Busy Working Professional? and Want to Learn Digital Marketing?

What is marketing?
What is Digital Marketing?
Advantages of Digital Marketing?
Understanding the Marketing Process
Understanding Digital Marketing Process
Increasing Visibility, What is visibility?, Types of visibility, Examples of visibility
Ranking, Traffic, and Web Branding Concept
Inbound and outbound marketing

The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding, and insight to build and maintain an effective SEO strategy.

You will learn about the range of specialist tools that are available to help common search engines find, view, and rate websites. With this in mind, you will learn about on-page optimization techniques and understand the process of effective keyword research and selection.

At the end of this module, you will be able to monitor and manage your SEO activity by setting a baseline and regularly measuring activity against expectations. You will also be aware of data protection and privacy issues associated with SEO.

Topics covered include:

Key SEO Concepts
Search Results & Positioning
Benefits of Search Position
Stakeholders in Search
Mechanics of Search
On-Page Optimisation
The SEO Process
Customer Insights
Analysis & Review
Keyword Research & Selection
Content Updates & Layout
Meta Tags
SEO Site Map
SEO Google Search Console
Off-Page Optimisation
Inbound Links & Link Building
Ranking
Laws & Guidelines

The first Social Media Marketing module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognize the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media.

You will be able to select and prioritise different goals for your organization, your customers, and your products and services, as well as recognise the different social media communication styles that apply to different audiences and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as learning about the newly emergent social platforms.   Learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule.

You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spending against baseline expectations.

Topics covered include:

Key Concepts

Social Media Goals

Setting Goals and Priorities

Setting up Social Brand Presence

Facebook Business Page

Twitter Business Account

Linkedin Company Pages

Instagram Business Profile

Youtube Brand Channel

Username Strategies & Guidelines

Available Features of All Major Platforms

Implementing Social Media

Social Listening

Content Planning

Scheduling Tools

Facebook Paid Advertisement

Linkedin Advertising

Twitter Advertising

Instagram Sponsored Ad

Youtube Advertisement

Understanding Engagement

Increasing Likes & Followers

Etiquettes, Laws & Guidelines

The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.

You will be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to enhance and improve click-through rates. You will recognise the features of strong ad copy, and develop your skills in writing compelling ads.

Learn how to set and manage budgets for Adwords campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.

Topic Covered Include:

Key PPC Concepts
Advantage of Pay Pay Click Ads
Keyword Research
Google PPC Program
Research Tools
Search Campaign Process
Keyword Selection
Ad Copy Writing
Targeting Budgets
Scheduling
Display Networks
Ad Center
Campaign Management
Conversion Tracking
Conversion Metrics
Bidding
Analytics
Law & Guidelines

The Analytics module enables you to fully measure, monitor, and optimize your Digital Marketing activities.

You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.

You will understand the rationale and business benefits of adopting a formal analytics program, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites.

Discover how to align business KPIs with your analytics goal configuration, and utilize the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests, and more.

Learn how to assess the effectiveness of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases, and registrations, etc.

Create and schedule customised reports and explore the real-time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.

Topics covered include:

• Key Analytics Concepts
• Goal Set-up
• Account Set-up
• Analytics Code
• Analytics Profiles
• Goal Configuration & Funnels
• Audience
• Dashboard
• Technology
• Advertising
• Adwords Campaign
• Traffic Sources
• Scheduling & Delivery
• Bounce Rate
• Site Speed
• Site Search
• Events
• Conversions
• eCommerce
• Reporting
• Real-Time Reporting
• Intelligence Reporting
• Customized Reporting
• Laws & Guidelines

The lead generation business is booming online right now. At its core, all a lead generation business does is generate leads for a specific business or company. These businesses may be anything from an international college or vocational school to your local chiropractor or dentist.

Course Module Includes:

• What is Lead Generation?
• Lead Generation Plan & Strategy
• Different Source of Lead Generation Analysis
• Why Your Website is Not Generating Leads (Analysis)
• Effective Copywriting to Increase Leads
• Effective Landing Page Strategy
• Creating Effective Lead Generation Campaigns
• Free & Paid Lead Generation Campaigns Sources
• Tools, Plugins & Landing Page Creation Tools
• Lead Funnel & Lead Warm-Up Process
• Leads & Contact List Management
• Client Relationship Management Softwares
• Webhooks & Connectors to stop Leads Leakage
• Lead Generation & Management Automation
• Strategy, Worksheet & Checklist for Lead Generation
• Question-Answer to recapture everything you have learned

An affiliate marketing program is by far one of the best advertising tools available because it provides incentives for both the affiliate and the merchant. Each method has to be planned and executed in an integrated manner to achieve your strategic goals. With this vision, Affiliate marketing has grown greatly over the last couple of years because more and more webmasters are beginning to realize it is the most efficient way to handle your online advertising. It is extremely flexible and provides numerous benefits that you won’t get with any other ad program.

Course Module covers:

• What is Affiliate Marketing
• Sources to Make Money Online
• Why Affiliate is Evergreen Option
• Requirements to Become an Affiliate Marketer
• Affiliate Program Selection (niche selection)
• Applying or an Affiliate Program
• Building Assets for Affiliate Promotion
• Payment & Payouts Settings
• CPC, CPA, CPI & Other Metrics
• Promoting Affiliate Products
• SEO Strategies for Affiliates
• Blogging for Affiliate Promotion
• Different ways to Monetize Your Affiliate SIte
• Affiliate Marketing Extensions & Plugins
• Performance Metrics Analyzation
• Affiliate Marketing Networks
• Affiliate Marketing Tools of the Trade
• Question – Answer to clear doubt and recapture everything

Course Module Includes:

• What is eCommerce?
• eCommerce Plan & Requirements
• Creating an eCommerce Website (Using WP)
• eCommerce Website Settings (product & delivery etc)
• eCommerce Themes, Plugins & CMS’s
• Product, Category & Product Details Creation
• Adding/Uploading Products on Website
• eCommerce Website Promotion strategy
• SEO for eCommerce Website
• Products  Remarketing, Cross Up/Down Selling
• Understanding Coupon System
• Product Review System (on your store)
• Payment Gateway or eCommerce Site
• Indian  Payment Gateway Vs Global Payment Gateway
• Payment Gateway Integration (Paypal / Payumoney)
• https:// Security for eCommerce Website
• Must have Extensions & Plugins
• eCommerce Website Management Tools
• Question-Answer to answer your doubts & recapture everything learned.

Course Module Includes:

• What is Freelancing / Freelancer?
• Required Skill & Tools to Start Freelancing
• Creating Authority as Freelancer
• Finding & Managing Clients
• Potential Leads Generation
• Bidding from Freelance Marketplaces
• Business Proposal, Invoice & other Templates
• Marketing Strategy for Freelancer
• Building a Virtual Team
• Tools & Worksheet to be Ahead
• Scaling Your Freelance Business to Startup
• Legal Docs, Types of Company & Expenses Required
• (We will share a custom strategy on how you can start as a blogger>freelancer> startup without money)
• Question-Answer session to clear doubts and re-capture everything.

Course Module Includes:

• Defining the digital marketing strategy
• An Overview of the digital marketing strategy process
• Analyze your current situation and resources
• Understanding your customers and the market
• Your company, you, customer, and the landscape
• Tools to perform competitor and trends analysis
• Overview of SWOT analysis for your business
• Understanding elements that support the digital marketing action plan
• Psychology and neuromarketing tactics to outperform your competitors
• How to increase the conversion rate of any of your marketing activity
• Tools, checklist, worksheets, scheduler, and automation to manage digital marketing like a pro
• Creating a custom S-M-A-R-T digital marketing strategy plan as your goal
• Detailing into the pillars, people, process, and technology
• Productivity tools, hack, and strategy for busy people & work-life balance
• I will share ebooks, tools, worksheets, and custom strategies I have been using.

No, there is no registration fees or extra fee, it is just the course fees that you have to deposit.

The payment can be made through PayPal/Stripe/Credit/Debit Card & Wire Transfer/Phonepe/Googlepay/Paytm/Netbanking

The payment has to be made before the starting of the course and in installment if applicable

Means it is an online face to face training over Google meet / Skype or Zoom

Yes, In this course you will get 5 certification 4 from Google, 1 from Hubspot Academy and one more certificate from us