Advance Google PPC Ads Management Training for Business


About Google Ads Course

In the ever-evolving digital landscape, Pay-Per-Click (PPC) advertising remains a powerful tool for driving targeted traffic, generating leads, and increasing revenue. Our 7-Day Live One-on-One Google Ads PPC Training Course is designed to provide you with personalized, hands-on instruction to become proficient in planning, setting up, optimizing, and managing effective Google Ads campaigns.

Through individualized sessions with our experienced PPC instructor, you will gain a deep understanding of Google Ads and the skills necessary to create and manage successful PPC campaigns. Whether you're a beginner looking to start your PPC journey or an experienced marketer aiming to improve your Google Ads expertise, this course is tailored to your specific needs and objectives.

Google Ads Course Module

Day 1: Introduction to Google Ads

  • Lesson 1: What is PPC Advertising?

    • Understanding the basics of PPC
    • Benefits of advertising on Google
  • Lesson 2: Setting Up Your Google Ads Account

    • Creating a Google Ads account
    • Navigating the Google Ads dashboard

Day 2: Keyword Research and Planning

  • Lesson 3: Keyword Research Essentials

    • Conducting keyword research for effective campaigns
    • Identifying high-value keywords
  • Lesson 4: Campaign and Ad Group Structure

    • Creating well-organized campaigns and ad groups
    • Ad copywriting best practices

Day 3: Ad Formats and Extensions

  • Lesson 5: Text Ads and Ad Extensions

    • Creating compelling text ads
    • Utilizing ad extensions to enhance your ads
  • Lesson 6: Display and Video Ads

    • Introduction to display and video advertising
    • Setting up display and video campaigns

Day 4: Bidding Strategies and Budget Management

  • Lesson 7: Bidding Strategies

    • Understanding bidding options (e.g., CPC, CPM)
    • Optimizing bids for maximum ROI
  • Lesson 8: Budget Allocation and Management

    • Allocating budgets effectively
    • Daily budget vs. campaign budget

Day 5: Ad Quality and Landing Page Optimization

  • Lesson 9: Quality Score and Ad Rank

    • Improving ad quality and relevance
    • Factors influencing Quality Score
  • Lesson 10: Landing Page Best Practices

    • Creating landing pages that convert
    • A/B testing and optimization

Day 6: Campaign Optimization and Performance Analysis

  • Lesson 11: Campaign Optimization Strategies

    • Monitoring and adjusting ad performance
    • Ad scheduling and geo-targeting
  • Lesson 12: Conversion Tracking and Analytics

    • Setting up conversion tracking
    • Analyzing campaign data and performance metrics

Day 7: Advanced Strategies and Certification

  • Lesson 13: Advanced Google Ads Techniques

    • Remarketing and audience targeting
    • Advanced bid strategies and automation
  • Lesson 14: Preparing for Google Ads Certification

    • Tips and resources for certification exams
    • Practice exams and mock assessments

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