Ecommerce Marketing Course Module
Day 1: Introduction to Ecommerce Marketing
- Lesson 1: Understanding Ecommerce Marketing Landscape
- Lesson 2: The Role of Marketing in Ecommerce Success
- Lesson 3: Setting Marketing Goals for Your Ecommerce Business
- Live Session: Defining Your Ecommerce Marketing Strategy
Day 2: Audience and Market Research
- Lesson 4: Identifying Your Target Audience
- Lesson 5: Analyzing Ecommerce Market Trends
- Lesson 6: Competitive Analysis and Benchmarking
- Live Session: Building Audience Personas for Your Brand
Day 3: Content Marketing for Ecommerce
- Lesson 7: Creating Valuable Content for Ecommerce
- Lesson 8: Blogging, Video, and Social Media Content
- Lesson 9: Content Distribution and Promotion
- Live Session: Planning Your Ecommerce Content Strategy
Day 4: Paid Advertising and PPC Campaigns
- Lesson 10: Introduction to Paid Advertising
- Lesson 11: Google Ads and Shopping Campaigns
- Lesson 12: Facebook Ads and Social Media Advertising
- Live Session: Setting Up Your First PPC Campaign
Day 5: Email Marketing for Ecommerce
- Lesson 13: Building and Segmenting Your Email List
- Lesson 14: Ecommerce Email Campaigns
- Lesson 15: Abandoned Cart Recovery Strategies
- Live Session: Crafting Effective Ecommerce Email Campaigns
Day 6: SEO and Ecommerce Optimization
- Lesson 16: On-Page and Off-Page SEO for Ecommerce
- Lesson 17: Product Page Optimization
- Lesson 18: Ecommerce SEO Tools and Techniques
- Live Session: Optimizing Your Ecommerce Store for Search
Day 7: Analytics, Optimization, and Scaling
- Lesson 19: Tracking Ecommerce Performance Metrics
- Lesson 20: Conversion Rate Optimization (CRO)
- Lesson 21: Scaling Your Ecommerce Marketing Efforts
- Live Session: Crafting Your Long-Term Ecommerce Marketing Plan
This 7-day live 1-on-1 training is tailored to provide you with personalized guidance and hands-on experience in ecommerce marketing. Your instructor will work closely with you, offering individualized feedback and helping you develop a comprehensive marketing strategy tailored to your ecommerce brand.
