Ecommerce Marketing Course for Online Store Owner


Course Description

7-day live training program designed to equip you with the skills and strategies needed to excel in marketing for ecommerce businesses. In this personalized 1-on-1 training, you'll work closely with an experienced instructor to learn how to drive traffic, increase sales, and optimize your ecommerce marketing efforts for success.


Ecommerce Marketing Course Module

Day 1: Introduction to Ecommerce Marketing

  • Lesson 1: Understanding Ecommerce Marketing Landscape
  • Lesson 2: The Role of Marketing in Ecommerce Success
  • Lesson 3: Setting Marketing Goals for Your Ecommerce Business
  • Live Session: Defining Your Ecommerce Marketing Strategy

Day 2: Audience and Market Research

  • Lesson 4: Identifying Your Target Audience
  • Lesson 5: Analyzing Ecommerce Market Trends
  • Lesson 6: Competitive Analysis and Benchmarking
  • Live Session: Building Audience Personas for Your Brand

Day 3: Content Marketing for Ecommerce

  • Lesson 7: Creating Valuable Content for Ecommerce
  • Lesson 8: Blogging, Video, and Social Media Content
  • Lesson 9: Content Distribution and Promotion
  • Live Session: Planning Your Ecommerce Content Strategy

Day 4: Paid Advertising and PPC Campaigns

  • Lesson 10: Introduction to Paid Advertising
  • Lesson 11: Google Ads and Shopping Campaigns
  • Lesson 12: Facebook Ads and Social Media Advertising
  • Live Session: Setting Up Your First PPC Campaign

Day 5: Email Marketing for Ecommerce

  • Lesson 13: Building and Segmenting Your Email List
  • Lesson 14: Ecommerce Email Campaigns
  • Lesson 15: Abandoned Cart Recovery Strategies
  • Live Session: Crafting Effective Ecommerce Email Campaigns

Day 6: SEO and Ecommerce Optimization

  • Lesson 16: On-Page and Off-Page SEO for Ecommerce
  • Lesson 17: Product Page Optimization
  • Lesson 18: Ecommerce SEO Tools and Techniques
  • Live Session: Optimizing Your Ecommerce Store for Search

Day 7: Analytics, Optimization, and Scaling

  • Lesson 19: Tracking Ecommerce Performance Metrics
  • Lesson 20: Conversion Rate Optimization (CRO)
  • Lesson 21: Scaling Your Ecommerce Marketing Efforts
  • Live Session: Crafting Your Long-Term Ecommerce Marketing Plan

This 7-day live 1-on-1 training is tailored to provide you with personalized guidance and hands-on experience in ecommerce marketing. Your instructor will work closely with you, offering individualized feedback and helping you develop a comprehensive marketing strategy tailored to your ecommerce brand.

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