CRO Course Module
Day 1: Introduction to Conversion Rate Optimization (CRO)
- Lesson 1: Understanding the Power of CRO
- Lesson 2: CRO in the Digital Marketing Landscape
- Lesson 3: Setting Clear CRO Goals
- Live Session: Defining Your CRO Strategy
Day 2: Analytics and Data Gathering
- Lesson 4: Using Google Analytics for CRO
- Lesson 5: Heatmaps, Session Recording, and User Surveys
- Lesson 6: Identifying Conversion Bottlenecks
- Live Session: Analyzing Website Data
Day 3: Understanding User Behavior
- Lesson 7: User Journey Mapping
- Lesson 8: Analyzing User Flow and Behavior
- Lesson 9: Identifying User Intent and Pain Points
- Live Session: Creating User Personas
Day 4: A/B Testing and Split Testing
- Lesson 10: Introduction to A/B Testing
- Lesson 11: Designing Effective Experiments
- Lesson 12: Implementing A/B Tests
- Live Session: Setting Up Your First A/B Test
Day 5: Landing Page Optimization
- Lesson 13: Principles of High-Converting Landing Pages
- Lesson 14: Landing Page Design and Copywriting
- Lesson 15: Testing and Iterating Landing Pages
- Live Session: Optimizing Landing Pages
Day 6: Conversion Funnels and Checkout Optimization
- Lesson 16: Analyzing Conversion Funnels
- Lesson 17: Reducing Cart Abandonment Rates
- Lesson 18: Streamlining the Checkout Process
- Live Session: Checkout Optimization Techniques
Day 7: Continuous Optimization and Future Strategies
- Lesson 19: Ongoing CRO Strategies
- Lesson 20: Multivariate Testing and Advanced CRO Techniques
- Lesson 21: Crafting Your Long-Term CRO Roadmap
- Live Session: Creating Your CRO Action Plan
This 7-day live 1-on-1 training is designed to provide you with personalized guidance and hands-on experience in the art and science of Conversion Rate Optimization. Your instructor will work closely with you, offering individualized feedback and helping you develop a customized CRO strategy tailored to your website or business.
