Conversion Rate Optimization (CRO) Training for Website Owners


CRO Course Description

Conversion Rate Optimization (CRO) Mastery course, an intensive 7-day live training program designed to empower you with the skills and strategies needed to maximize the effectiveness of your digital marketing efforts. In this personalized 1-on-1 training, you'll work closely with an experienced instructor to learn how to analyze, optimize, and boost your conversion rates to achieve your business goals.


CRO Course Module

Day 1: Introduction to Conversion Rate Optimization (CRO)

  • Lesson 1: Understanding the Power of CRO
  • Lesson 2: CRO in the Digital Marketing Landscape
  • Lesson 3: Setting Clear CRO Goals
  • Live Session: Defining Your CRO Strategy

Day 2: Analytics and Data Gathering

  • Lesson 4: Using Google Analytics for CRO
  • Lesson 5: Heatmaps, Session Recording, and User Surveys
  • Lesson 6: Identifying Conversion Bottlenecks
  • Live Session: Analyzing Website Data

Day 3: Understanding User Behavior

  • Lesson 7: User Journey Mapping
  • Lesson 8: Analyzing User Flow and Behavior
  • Lesson 9: Identifying User Intent and Pain Points
  • Live Session: Creating User Personas

Day 4: A/B Testing and Split Testing

  • Lesson 10: Introduction to A/B Testing
  • Lesson 11: Designing Effective Experiments
  • Lesson 12: Implementing A/B Tests
  • Live Session: Setting Up Your First A/B Test

Day 5: Landing Page Optimization

  • Lesson 13: Principles of High-Converting Landing Pages
  • Lesson 14: Landing Page Design and Copywriting
  • Lesson 15: Testing and Iterating Landing Pages
  • Live Session: Optimizing Landing Pages

Day 6: Conversion Funnels and Checkout Optimization

  • Lesson 16: Analyzing Conversion Funnels
  • Lesson 17: Reducing Cart Abandonment Rates
  • Lesson 18: Streamlining the Checkout Process
  • Live Session: Checkout Optimization Techniques

Day 7: Continuous Optimization and Future Strategies

  • Lesson 19: Ongoing CRO Strategies
  • Lesson 20: Multivariate Testing and Advanced CRO Techniques
  • Lesson 21: Crafting Your Long-Term CRO Roadmap
  • Live Session: Creating Your CRO Action Plan

This 7-day live 1-on-1 training is designed to provide you with personalized guidance and hands-on experience in the art and science of Conversion Rate Optimization. Your instructor will work closely with you, offering individualized feedback and helping you develop a customized CRO strategy tailored to your website or business.

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