Why Buy a Premium Domain: Benefits and Advantages
Premium domains are considered wise investments for businesses looking to improve their online presence. A solid online address is the ticket to a website's traffic, and premium domains make it easy for customers to find a business's website.
Memorable domains that end in widely recognized, established extensions like .com or .net are more trusted by visitors, resulting in improved click-through rates and sales. On the other hand, domains that are overly-hyphenated, have unfamiliar extensions, and are confusing or long, are synonymous with spam sites that offer little value to the visitor, and can even be dangerous or unsecure.
Having a top ranking in Google is the gift that keeps on giving. Domains that exactly match keywords tend to perform well in organic search engine results on those terms, as long as the content on the site is of high quality and relevant to the domain name. Though SEO usually requires some upfront investment to achieve top rankings, unlike pay-per-click ads, it doesn't just disappear when payment stops.
Recent studies have shown that exact match domains can dramatically reduce the amount companies pay per click by improving their Quality Scores. Quality Score depends on alignment between the paid keyword, ad copy, and landing page or website. The more a search query appears in an ad, including in the domain name/display URL, the more relevant the ad appears to the searcher.
Domain authority has long been a measure of how search engines determine the power of a website. Premium domains often come with existing domain authority, improving the site's ability to rank better, faster.
In conclusion, a strong web address is a critical piece of any digital marketing strategy. Premium domains not only make it easy for customers to find a business's website, but they also improve trust, SEO, reduce PPC costs, and jumpstart domain authority. Contact an Afternic consultant to find the best premium domain name for your business today.
5 Rasons to Buy a Premium Domain
PREMIUM DOMAINS MAKE IT EASY FOR YOUR CUSTOMERS TO FIND YOU
Is your domain name memorable? Will your customers be able to easily find your website? There's a reason why short, keyword-rich, and descriptive domains are in high demand and are considered wise investments. A solid online address is the ticket to your website's traffic, and it can be yours.
PREMIUM DOMAINS ARE TRUSTWORTHY
Domains that are overly-hyphenated, have unfamiliar extensions, and are confusing or long, are synonymous with spam sites that offer little value to the visitor, and can even be dangerous or unsecure. Memorable domains that end in a widely recognized, established extension like .com or .net are more trusted by visitors, resulting in improved click-through rate and sales.
PREMIUM DOMAINS ARE GOOD FOR SEO
Having a top ranking in Google is the gift that keeps on giving. Domains that exactly match keywords tend to perform well in organic search engine results on those terms, as long as the content on the site is of high quality and relevant to the domain name. Though SEO usually requires some upfront investment to achieve top rankings, unlike pay-per-click ads, it doesn't just disappear when payment stops.
PREMIUM DOMAINS CAN REDUCE YOUR PPC COSTS
Recent studies have shown that exact match domains can dramatically reduce the amount companies pay per click by improving their Quality Scores – the measure by which Google determines a keyword's relevance and cost. Quality Score depends on alignment between the paid keyword, ad copy and landing page or website. The more a search query appears in an ad, including in the domain name/display url, the more relevant the ad appears to the searcher.
PREMIUM DOMAINS JUMPSTART DOMAIN AUTHORITY
Domain authority has long been a measure of how search engines determine the power of a website. SEOMoz, a leading SEO measurement service, defines domain authority as a predictor of how well a web page will rank on a domain. This authority is determined by many factors including a domain's age, size, and incoming links. Premium domains often come with existing domain authority, improving the site's ability to rank better, faster.
in Nutshell
1. Domain Authority - Premium domain names often come with existing domain authority, improving the site’s ability to rank better, faster on search engines.
2. Trustworthy - Memorable domain names that end in a widely recognized, established extension like .com or .net are more trusted by visitors. The result is improved click-through rates and sales.
3. Easy SEO - Having a top ranking site in Google is the gift that keeps on giving!
4. Reduced PPC Costs - The more a search query appears in an ad, including in the domain name or display URL, the more relevant the ad appears to the searcher, reducing your click cost.
5. Easy to Find - A memorable online address is the ticket to your website’s traffic!
A strong web address is a critical piece of any digital marketing strategy. Contact an our domain consultant to find the best premium domain name for your business today.
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