It’s a nightmare for any business – you open Google and look for the most important keywords. The results flashed on the screen, but alas. Your site is not showing up on Google.
And, you think: “Why isn’t my website ranking on Google?!” We have the answers!
Websites cannot be classified for various reasons. Some of them are not good enough to rise above their competitors. Some of the best resources, for instance, WooCommerce product badges, don’t have links in the box. Once you’ve launched your website, it’s easy to overlook these things and wonder where you’re going wrong. To ensure successful marketing for your business and website, it is essential to have a dream marketing team.
As a quick solution, we have listed the common reasons why your website is not ranking and ways to improve SEO and give your website content, on-page optimization, and communication needed to win the competition and become a leader—a high success rate.
Reason #1. Using the Wrong Keywords
While choosing the right keywords may seem obvious in some industries, it can be quite difficult in others. Keywords or phrases are search terms that clients use to find your law firm.
If you are a personal injury attorney, you link this to search engines by placing this keyword in your website’s meta title. The page or H1 tag on your landing page? If not, Google and customers will not know what your page or site is about.
How to find the right keywords?
There are many ways to find relevant keywords for your business, such as using SEO tools like SEMrush or Ahrefs. You can also view the Google Search Console to see how search engines find your site.
Once you have a list of keywords, ensure you match them to the appropriate pages on your website. Including them in your metadata, title page, and everything else on the web will improve your SEO efforts.
Reason #2. Your Site Speed is Slow
On average, most web pages on mobile devices take about five to six seconds to load. Guess how long most users will stay on the site before leaving the page?
We look at it for more than three seconds. This difference means that people don’t get what they need quickly.
It’s important to note that Google looks at your metrics, such as the number of people staying on your site and “bouncing” directly, to determine if users are finding your important site. If your website looks relevant, it will help your search engine rankings and vice versa.
If users don’t want to wait for your page to load, they won’t have a chance to see the value you’re offering, and search engines may affect your status accordingly.
How to improve website speed?
To find out how long your website takes to load, you can try some free online tools such as Google’s PageSpeed Insights, a speed test ported from Google, or use the local report from the free SEMrush test.
The solution to the problem of slow site speed can come down to reducing file size, the number of videos per page, and the number of HTTP requests for your site.
Reason #3. Your Site May Have Duplicate Content
The duplicates were considered site killers. It’s not as important as it used to be, but it’s important nonetheless. You don’t want to create content, publish that content, and then find that your SEO juice is split between the first page and the duplicate one.
This will cause two pages to be indexed instead of just one page. Ideally, you want to combine the SEO juice of these two pages instead of leaving each one on its own.
When this happens, Google tries to find the right page but may choose the wrong one. It may be, for example, to select an HTML page, which means a printable version.
Not only was the link juice split between two different pages, but Google accidentally chose the wrong page for canonicalization. This is because you are not approved for Googlebot.
What to do if you find duplicate content on your website?
The best thing to do is to use the rel=canonical tag to say that the page should be indexed by Google and show all the SEO juices.
If you are running a WordPress website, there is a list of plugins to help you. Once you validate a page, Google will take all the SEO juice from the duplicates and target the canonical page. This means your first page is more likely to rank.
Reason #4. Your Website isn’t Indexed
Sites not indexed by Google will not appear in search results, and there are many reasons why your site may not be crawled and indexed by Google bots.
Your website is new. If your website is new, be aware that it may take a few weeks for Google to index your website and reflect changes in search results. This is especially true for new websites, which usually don’t have many internal links. When ranking, Google considers the quantity and quality of internal links to sites.
Building your admin system takes time, so don’t expect to set up a new website immediately.
Your site has “no index” tags. If you have an old site that is not indexed, check if you are using “no index” tags before searching for “my website is not showing up on Google.” Adding “no index” code to your site prevents web crawlers from crawling and indexing certain pages.
Although in some cases, you want to use the “no index” tag, you should check with your SEO agency to make sure that everything is correct and that it does not prevent the pages you want to rank from appearing in the search results. Also, the robots.txt file can prevent Google crawlers from visiting all parts of your website, so you need to ensure you don’t accidentally ban the pages you want. Sort out.
Reason #5. Poor On-Page Optimization
Is your site optimized for organic search? Important things like page titles, XML sitemaps, and keywords may not be as interesting as reach and link building, but they play an important role in helping Google rank your site.
If your website has strong backlinks and content that matches its keywords but is not ranked, it may be due to poor page quality. All managers should be aware of several aspects of internal optimization.
Final Thoughts
While there are many reasons why your website might not rank, eliminating things in your control can go a long way towards boosting your rankings, visibility, and lead generation.
You might think there is much to do to climb to the top of the search engine rankings. And you would be right.
But the best place to start is probably back to basics. You can start small and make simple changes to your website, even if you haven’t started thinking about whether you should hire an agency or do SEO in-house.
Have you checked your title tags, meta description, and high-quality attributes? They may not have much impact, but they carry some weight. How about your use of keywords online? It seems simple, and it is right, but it is important.
If you’ve already done this and haven’t figured it out, you may need some time. Or maybe you need to change your site seriously. In any case, study the current situation, start small, and make the changes you can. You might be surprised how much they help because SEO doesn’t exist in a vacuum.
