Are you also planning to have a keen eye on achieving success by starting an e-commerce business? As this era is all about being virtual. From strategizing marketing activities to selling the products online, the terms Digital Marketing and E – Commerce has become an integral and vital part of online business.
This article will help the readers understand how digital marketing enhances the performance of E – commerce. If you’re also one of those people who have an E – commerce business or planning to get into one, then this is a ‘must read’ article for you. Stay tuned and go through the entire article to know more about the importance of Digital Marketing for E – commerce.
What is Digital Marketing?
Digital Marketing is the act of promoting products and services online with the help of internet based facility and digital media as it uses technology for marketing.
What is E–commerce?
E – Commerce refers to the act of buying and selling of goods or services in online mode through internet facilities, which has kind of become a crucial part of our daily lives starting from ordering food online to shopping clothes, accessories and many other things online.
How does Digital Marketing help in E–Commerce growth?
The concept of Digital Marketing not only helps you to promote your business online in an effective manner, but it also provides a platform for the customers to give their reviews about the quality of services or products offered by your E – commerce business. Getting commendable reviews on your platform is one of the best ways to get new customers and retain the old ones, which will eventually add up to the goodwill of your business.
Following are some of the points mentioned that explain the crucial role of Digital Marketing in E – Commerce growth.
- Search Engine Optimization (SEO)
The unpaid or ‘organic results’ that a person get on a search engine is known as Search Engine Optimization (SEO). The probability of your business making an appearance in search engine increases every time a searcher finds something on search engine related to your business. However, the position at which your business will mark an appearance depends on a number of factors such as keywords used and relevance of the content. This is one way in which Digital Marketing helps to promote the growth of your E – Commerce through SEO.
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- Search Engine Marketing (SEM)
While SEO gives you unpaid results, SEM is responsible for getting you the ‘paid results’. Unlike traditional marketing, SEM targets people actively looking for products and services. Through SEM, the advertiser has to pay only when someone clicks on his/her ad, which is known as ‘Pay Per Click’. This tool of Digital Marketing is one of the most powerful tools for E – commerce growth as the businesses can bid for the keywords to get a higher or better position in the search engine paid results column. However, the position doesn’t depend solely on the bidding, but also on how relevant the content is.
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- E – mail Marketing
Building connections through email not only facilitates potential customer pitching, but also results in building up of customer loyalty. Customized E – mail marketing helps your business to build personal relations with your potential customers in the form of informing them about the products and services your business offers, requesting them to leave a genuine feedback through E – mail, reminding them to shop from your E – Commerce, providing them with relevant information related to discounts and offers on special occasions and the list goes on. This tool of Digital Marketing is believed to increase the ‘Conversion Rate’ of the website.
- Social Media Marketing (SMM)
You will hardly find anyone who doesn’t have a Social Media Account in today’s world. So why not make efficient use of this platform to promote your business here? Social Media Platforms such as Facebook, Instagram, Twitter, Pinterest and others have also been recognized as one of the Digital Marketing tools that enhance the growth of E – Commerce as these platforms help the businesses reach masses at the same time. Social Media Marketing also facilitates ‘Promoted Content’ to the E – Commerce websites where the sites provide ‘paid – advertisement’ facilities to get your message reach the target audience. In this era, Social Media Marketing can be the most powerful Digital Marketing tool for growing the scope of E – Commerce, if used effectively and efficiently.
Conclusion
This is the reason behind the extreme importance given to Digital Marketing for the growth of E – Commerce. The four tools mentioned in the article are all equally important for enhancing the performance of your E – Commerce business. However, it’s definitely not the case of ‘One Size fits all’. You will have to decide it on your own as to which tool has to be prioritized as compared to the other one.
