What is Lead Generation in Marketing? – Shamsher Khan
Shamsher Khan
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What is Lead Generation in Marketing?

Most of the businesses fail in the starting two years of their foundation. The reason is, not being able to attract the local customers as they should.

So,  when local people know about your business, you can make more profit out of it, as these people would work as your marketers in public if your service is good. However, not all businesses know how to achieve this.

And that is why we have created this article to help you understand the process better. Keep reading to find out.

What is Lead Generation in Marketing?

Lead generation means attracting and acquiring potential customers that can become your loyal customers. This begins with a customer providing you with their contact information and doing a follow-up regarding your business and services.

For example, for a website development company, the typical lead generation would look like this:

– A form submission from the potential client looking for your services.

– A phone call from a potential client to know more about your services.

– A direct message on social media asking about your packages.

– An email from a potential client asking to set up a time for the meeting.

Your lead generation techniques would always end with customers providing you with their contact or payment information or an in-person meeting.  

6 ways to generate local business leads

1. Make use of targeted Facebook lead ads

Facebook is the best platform for business owners to find their people. Having 2.9 billion users and an unparalleled targeting capability, you can make the most out of Facebook lead ads.

 For example, let’s say you have just opened a dance studio in Venice and it’s already Valentine’s day approaching. Now, with Facebook advertising, you can target people in a relationship, especially in the Venice area. And to grab the maximum attention, you can write a creative tagline like “Gift her something beautiful this valentine’s day” and now you might wonder, what do Facebook lead ads have to do with this?

Suppose, your classes would begin in April. You will have to target prospective students to fill forms for these classes and that you can do with Facebook lead ads.

Here is how to do this:

– Run an ad with the “Conversion” objective and send everyone who clicks to the landing page on your website where they submit their contact information through a form.

Run a Facebook lead ad.

So, what’s a Facebook lead ad?

Walk around these steps and you would know.

Step 1: A lead is scrolling his news feed when he sees your ad i.e., in this case for valentine’s day gift of dance lessons, and decides to click on the call to action.

Step 2: A form would open within the ad in the Newsfeed itself, where the prospect would be asked to fill in their details, mainly their contact information.

Step 3: When the lead submits the information, it would automatically go to your already integrated CRM.

And if you are still in doubt, you must know that Facebook lead ads actually work. According to a survey by WordStream, lead conversion through Facebook ads is 19.77% more effective than those through the landing page.

2. Create a localized lead magnet

A lead magnet basically gets lead prospects to trade their contact information and that is one of the best ways to generate leads. However, the important thing to keep in mind here is that you need not create a lead magnet for the entire area but you must focus on the local areas. This way you can attract more leads without wasting much time.

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Here are some localized lead magnet ideas:

  • The complete guide to Real Estate planning in your area
  • The complete guide to buying/selling apartments in your area
  • The complete guide to buying a used car in your state
  • Preparing your car for the winter in your state
  • A guide to the perfect road trip/ holiday/ party in your state

The format of these lead magnets is entirely up to you. You can either choose webinars, email-gated videos or pdf depending upon your preference.

The best format however according to us is the email-gated videos. You can ask your developer to create something like a pausable video to give the audience the time to submit the lead information.

3. Run a local contest or giveaway

Now this one is the most reliable way to generate local leads. Simply, run a contest that gives prizes in your area. And there is no denying the fact that all of us love free gifts, so when the customers would see you are giving gifts, they would immediately sign up for your form.

Essentially, you can give away your product or service as a gift.

Let’s say you are marketing your cosmetic products. If you run a contest and put up your one product as the end prize, you can achieve two things at the same time- one, you can market your product and second, you can have more leads to be converted into customers.

4. Create a localized landing page

With localized landing pages, you can target multiple local markets and local branches. For example, let’s say you run a café and have one branch in area 1, one in area 2 and the other in area 3.

So, your prospective clients would be far more likely to engage with their local branch.

In this case, you can avail the benefit of the localized landing page. So, here are the things that you can focus on:

– Focus on local SEO: You want to show up when someone types Café in Google, focus on the keywords that people might be searching for and implement them in your content.

– Build a lead generation campaign: A campaign that could target those areas and send them to the landing page specific to that area.

5. Rank high in search engines to generate leads

Make sure you rank higher in the Google search engine when your target audience searches for your products or services, this way you can grab more leads on your website. What you can do is, begin with keyword research to understand what people are looking for in finding the relevant services.

Once you know the keywords, you can use them easily in your content but remember do not over fit the keywords.

6. Write guest blogs

Writing guest blogs is a great way to generate local leads through content marketing while improving your SEO at the same time. With guest blogging, you can:

– Make new connections in the industry

– Improve your SEO by acquiring industry-specific keywords

– Generate referral traffic from a relevant audience

Several websites offer guest blogging options. All you need is to find your area and begin blogging.

To Conclude

Generating local leads can help you convert more loyal customers to your business. Above, we have shared a list of the best tips that can help you generate local leads for your business and make the most out of them.

Hopefully, our article would help you understand things better regarding lead generation. If you have any doubts or queries, you can shoot them in the comments section.

 

Written by: Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.

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About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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