Ever since social media marketing and the digital era have joined hands, brands and businesses have become conscious and have begun to explore various ways to promote their products and services.
It did not take content marketing a long time to make its place for business promotions.
The old traditional content marketing methods involved brands creating content raving about their products and services and publishing it on various platforms, including social media and their websites.
However, it did not fetch the required attention from their potential customers. It did not take brands that long to understand the significance of the content created by their existing customers and how tremendously it helped them to achieve their targeted results!
In this blog, we shall be telling you in detail about such content, commonly referred to as User-Generated content, and how it helps brands significantly to improve their sales and profits.
Let’s get started with the basics first!
What Is User Generated Content?
Simply put, User-Generated Content is the content created by the loyal, existing customers of the brand. The content can be in any form - photos, videos, reviews, gifs, etc. However, it is usually strategically used and displayed by the brand to target their potential customers better and more effectively.
Since the content is created by the brand's customers themselves, the content is authentic, genuine, and trustworthy. Therefore, it works extremely well to favor the brand to gain trust and bring in more realness in its promotional content.
User-Generated Content can get you those extra votes of validation from your customers if used properly and efficiently.
Consider this: Your customers spend more than 2 hours daily surfing through their social media feeds to tell their followers about their experiences with a brand. The content created by them regarding your brand is nothing less than gold!
As a brand, if you are not leveraging such content into your business, keep reading. We have mentioned a few points about why User-Generated Content is extremely relevant and important for your brand’s sales and success!
Why Does User-Generated Content Need To Be Leveraged By Brands
Shifts The Focus On Your Customers
User-Generated Content is not paid or scripted. It is unsponsored and authentic. When you utilize the content created by your users, you make them feel valued and put the limelight on them. In addition, it gives them a sense of responsibility towards your brand.
Moreover, more than 80% of potential customers of a brand look at the experiences of the existing customers by reading their reviews and feedback before making a final decision.
Widen Your Exposure & Reach
Brands and businesses brainstorm a lot while researching, designing, and conducting a marketing campaign to increase the campaign's reach and gain maximum exposure.
When you take a step ahead and further involve your users to be a part of your campaign, you generate much User-Generated Content.
Take a moment to recall the ever-famous Share- A Coke campaign which is known to be one of the most successful User-Generated Content campaigns and got a lot of revenue and massively increased the following of the brand on social media.
Similarly, when you incorporate User-Generated Content into your brand campaigns and business promotions, you too shall see your sales skyrocket!
Create A Social Proof Of Your Brand
Trust is the basis of relationships, including brand-customer relationships. Your potential customers will not trust the brand until they do not find a reason worth trusting your brand and its products.
Your customers are already using a brand that they trust, and to make them switch over to your brand can be quite a challenge.
When you leverage User-Generated Content, you build a solid proof of your brand. Displaying proof showing how happy and satisfied your existing customers are with your brand will build trust in your customers, and they will be compelled to convert from website visitors to your existing customers.
A Humanized Approach Towards Marketing
By a humanized approach, we mean displaying User-Generated Content as a way where you can tap into the emotional quotient of your audience by instilling emotions within them.
While the other marketing methods could be ignored by the potential customers, using User-Generated Content, you can show the originality of your brand, gain their trust, and maintain a relationship with your customers, leading to an increase in their engagement levels and brand conversions.
Gone are the days where brands and businesses only utilize the old traditional methods of marketing.
User-Generated Content is the new age method of promoting businesses and the future of marketing due to its spectacular benefits.
We have reached the end and are certain that you must be amazed to learn about how relevant and result-driven a technique is User-Generated Content, and you need to leverage it as soon as possible if you have not yet.