What is Lead Generation

Let’s begin with What is a Lead? A Lead is a potential customer who is interested in your products or services which your business is providing and the way they show their interest is by sharing their contact information by providing details like phone number or e-mail.

A potential customer is also known as a ‘prospect’ and finally what is Lead Generation? The process of getting leads is known as lead generation.  

A lead is a core ingredient for a sales department and the duty of the sales department is to convert that lead into a future client. Gone are the days when businesses used to publish their advertisements in newspapers and do cold calling, in 2020 these techniques are not that efficient. As the world is transforming into a digital world so is the customer and hence the companies have come up with new techniques to reach potential customers. 

Read also: What is Landing Page for Lead Generation

In 2020 you can reach your target with much ease; you can research their habits and know their behavior just on the click of a button using digital marketing. Lead generation activity in digital marketing can be broken down into a few steps which give the following aims:  

  • Bring traffic to the companies website.  
  • Convert the visitors’ traffic into leads  
  • Converting the leads i.e. potential customers into actual customers.  

So now the question of how to generate leads on a website? Well, there are multiple ways to generate leads using digital marketing 

  • Make a website and place contact forms on it and do online promotion.  
  • Write blogs and if the reader finds it useful he will drop his information.  
  • Give your existing clients referral offers, i.e. word-of-mouth marketing—it is always effective.  

Apart from these, there are many more ways of generating leads.  

So, lead generation is all about doing online promotion and reaching the audience who are interested in your products and services,  and online lead generation process is effective and easy.  

About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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