Recent technological developments have made access to high-speed internet, smartphones, and other handheld devices easier than ever before. As a result, video has emerged as the favorite form of communication. YouTube, the largest video-sharing platform, has more than 2 billion active users. Content creators experiment with different types of YouTube video editor tools, to provide their viewers with a superior digital experience.
This is extremely important since, unlike the television, the internet video viewer has the luxury of choosing what to absorb. With more than 250 million hours of video uploaded to YouTube every day, your viewer will scroll past your content if they don’t find it engaging enough. To create engaging content, you need a poignant storyline and the right set of tools. In this article, we focus on the latter part and walk you through the editing tools that are used by the top YouTubers.
Shortcut
As the name suggests, Shortcut lets you edit complex video clips in no time. Here, you identify the video and audio fragments that you want in your video and place them on a timeline. The tool comes with a customizable menu, and you can add special effects and captions to the items in the timeline.
Shortcut gives you complete mobility on the editing, and you can jump to any stage of video editing at any point. Further, the tool can be configured on multiple monitors. Shortcut is a free tool and can be used on Linux, Windows, and OS X systems. The only shortcoming of this tool is that you cannot preview filters here.
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Adobe Premiere Pro CC
Adobe is a pioneer in video editing, and the Premiere Pro CC tool lets you adjust the color setting of the video, tweak its contents, process the audio, and do a lot more. The interface is convenient to the user, and you can edit 4K and 360 VR videos. There are plenty of customization options, features, and advanced plugins.
Premiere Pro CC easily integrates with Adobe Cloud and other Adobe products and allows you the option of exporting a finished project into any format. You can use it on Windows, Android, macOS, and iOS devices. While the tool is sightly expensive, its only other shortcoming is that editing titles can be a little tricky here.
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InVideo
InVideo is a versatile digital video editing tool that lets you choose from over 5000 templates while editing your video. You can customize a template by adding relevant texts, images, video clips, transitions, etc. Alternatively, you can choose a blank template and create an original video from scratch.
InVideo has a free version that lets you create watermarked videos. The premium plans start at $20 per month and allow you to do away with the watermark and create professional videos. As this is an online tool, you can use it on any device irrespective of the operating system. The biggest USP of InVideo is that it allows you to create videos in over 70 languages. Moreover, the videos that you create in InVideo can be directly uploaded on YouTube without downloading them on your device.
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iMovie
If simplicity and convenience are your primary expectations from a video editing tool, then iMovie is a great tool for your YouTube videos. It is a simple tool that has eight music themes, then video filters, and several transitions and titles for you to choose from. iMovie also allows image in image, slow motion editing split-screen, changing the pace of your video, and a lot more.
If you are keen to work on the audio aspect of your clip, the tool will give you a rich selection of tools. The green screen feature of iMovie allows you to place your subject in exotic locations and create stunning visuals. While it is one of the few free tools that support 4K video editing, the shortcoming of this tool is that it is available only on Apple devices.
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Lightworks
Lightworks is the ideal tool for businesses that are short on money but would like to advertise on YouTube. Lightworks has some of the most advanced cross-platform features and lets you render footage in the background. There is multichannel support, and you can also set custom keyboard shortcuts to simplify the process of video editing. This is especially useful for brands that need to create a lot of YouTube content in a short time.
Lightworks processes 3D videos in no time and lets you drag-and-drop the editing window, that way, you can crop, trim, and edit videos in the timeline. Lightworks offers a host of editing options for marketing videos. The only challenge here is that the editor management system may be a little difficult to comprehend for beginners.
Lightworks has both free and premium versions, and the free version of Lightworks limits the output formats. However, the formats available in the free version will suffice for your YouTube videos, and you can create marketing videos without having to pay for it.
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Filmora 9
Filmora 9 is an intuitive video editing tool that gives you access to hundreds of filters, transitions, custom captions, overlays, and visual elements. It supports multiple formats of video and offers access to a huge audio library. Filmora Go is the mobile version of Filmora 9 and lets you edit desktop-quality videos from the comfort of your Android or iOS device.
Filmora Scn is another version of Filmora 9 that is intended for YouTubers who create gaming videos or video tutorials. This tool allows you to capture, trim and edit screen footage. While there is a free version of Filmora 9, the videos created with that will have a watermark. You can make an annual payment of $39.99 to create studio-quality YouTube videos with your Filmora 9 tool.
The process of creating high-quality YouTube videos is a never-ending journey, and you will pick up skills along the journey. From arranging the appropriate lighting conditions to the perfect audio setup, there is a lot to do during the filming stage. With the tools discussed in the article, you can edit your video footage and tackle the filming errors. Such tools will allow you to come up with studio-quality content that will leave the viewers impressed.
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Conclusion:
If you are looking to promote your business on YouTube, you need to understand that smooth and professional videos will help boost your brand image. Creating such a video will need practice on an excellent editing tool. That is why we recommend that you pick a tool from the list above and stick to it throughout your video editing journey. Here’s wishing that you have an eventful and fun-filled video editing journey ahead.
