Twitter is about to acquire a Indian mobile tech startup ZipDial

Twitter Talks To Partner/Acquire start-up ZipDial

Microblog Twitter could make its first acquisition in India very soon having begun talks with mobile technology services startup- ZipDial. Technology news portal TechCrunch reported on Tuesday that the American company could pay up to “$30 million – $40 million”, to acquire ZipDial.

Twitter App              Zipdial

The Bengaluru company has developed a marketing and analytics platform that links businesses and users through a unique Indian application- the missed call. ZipDial has bagged customers like Procter & Gamble, Unilever, Coca-Cola, Pepsi and Nestle, who now use their services.

Wagoner and Swamy have both denied news of any negotiations with Twitter. “There is no deal done. I cannot comment on anything,” said Wagoner, a Stanford graduate and the CEO of ZipDial. Sanjay Swamy, the founder of early-stage incubator AngelPrime, and is on the board of ZipDial also denied the news and called them “rumours'”.

ZipDial has partnered with Twitter in the past. In 2013, it entered into a partnership with Twitter India to allow those without the internet or smartphone to follow superstars by giving a ‘missed call’ to a particular number.

Last year Facebook also announced the use of missed calls for generating leads from their ads for customers. The entire service was designed and run by ZipDial. Experts said the deal, if successful, could be a data play for Twitter, as mobile advertising becomes a big revenue earner for the company. Zipdial brings in user preferences for brands in tier 2 and tier 3 cities where smartphones are yet to make an entry.

In the next five years, industry analysts estimate that at least 40 technology ventures in India could be bought over by large corporations. In January 2014, Facebook acquired tech startup Little Eye Labs and Bangalore-based Bookpad were bought by Yahoo in September.

News Courtesy: Economics Times

About the Author Mrigakshi Choudhary

Composing Professional expressing her potential for enhancing the quality of the digital world. Functioned as a research reporter for an administration undertaking.

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