In the new era of digital marketing and promoting your business or enterprise on the digital platform it is imperative to ensure your information is reaching the right people and not getting lost in the milieu of other search results that may pop up. Making your website or service stand out amongst all the competitor’s is an important target to nail. Having good SEO practices and optimising your website to the best of your abilities greatly increases the chances of your website ranking high on the search results of various search engines.
But SEO can be a time-consuming task which is why it is beneficial to use well-known SEO tools to aid the process and efficiently track down all areas that need improvement. Using the following SEO tools will raise the impact of your business positively.
1. Google Search Console
If you aim to follow your organic growth and performance it is probably a good idea to try out Google Search Console. It provides useful insights and reports important issues and gives suggestions related to SEO. Search Console lets you easily monitor and resolve server errors, site load issues, and security issues as well. You can also use it to ensure any site maintenance or adjustments you make happen smoothly concerning search performance. It helps you to understand your site's SEO performance in terms of clicks, impressions, CTR, and average positions on an individual keyword level - ultimately helping you plan a growth strategy. You can find more information on their website.
2. SEMrush
SEMrush is a leading online SEO tool used by many SEO experts. It is an easy software to use to track your website's ranking. Their most popular feature is the Domain vs Domain Analysis which allows users to compare and contrast their website with their competitor's website. SEMrush does have a free version and a paid version. Currently, the paid version has three standard monthly subscriptions starting at the following prices- Pro - $119.95, Guru - $229.9, and Business - $449.95. They also have a free trial for 7 days that unlocks all the features that the free version does not provide. You can find more information on their website.
3. Rank Math
Rank math Is an SEO plugin for WordPress that makes it very simple for anyone to optimise their content. It is a free built-in feature that helps users to gain access to basic SEO tools and provides feedback when necessary. This plugin enables you to add focus keywords, meta tags, alt image tags, and also analyse your post for its readability and provides suggestions to improve it. It is integrated with Google Search Console and can also be disabled if not needed.
This plugin does also come with a premium paid version that starts at $59. This pro version gives added benefits that allow you to optimise your post in the most effective manner. You can find more information on their website.
4. Yoast SEO
Yoast SEO tool is a very popular contender with Rank Math. It has an incredibly user-friendly interface that allows even beginners to easily navigate and master SEO skills. Yoast provides a host of features and suggestions on how best to improve your post to ensure it ranks high on various search engines. The free version of Yoast comes with good but limited features, the premium version starts at $89 to access more advanced features such as internal linking suggestions, redirect manager, and more. You can find more information on their website.
5. Hunter Digital Marketing
Hunter is a great tool if you are looking to improve your search engine ranking. Their SEO methodology is aimed to help you deliver solid results to every customer. The process looks at keywords/phases by their Reach, Relevance and Rank to determine where efforts are best spent to make realistic Recommendations. The most popular feature of Hunter is that they have a method to find the most common email pattern for emails which enables them to confidently pitch their idea to the right address. They offer a free consultation on their website that you can first go through before undertaking their paid premium services. You can find more information on their website.
Conclusion
SEO is without a doubt the most important aspect of digital marketing. Following good SEO practices will definitely increase the quantity and quality of your work and vastly increase your brand’s visibility online.
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