If you’ve struggled with the effectiveness of your digital marketing strategy, it probably lacks the kick. Take a step further in your digital marketing efforts by implementing aggressive but classy strategies.
In this article, you will learn more about what’s in a good marketing strategy, along with four aggressive yet classy digital marketing strategies you can implement. Read along.
What Makes a Good Marketing Strategy
A good marketing strategy begins by setting SMART goals, which stands for Specific, Measurable, Achievable, Realistic, and Timely. Let’s go over them one by one.
Specific is about making your goals more specific for easier achievement. It covers all the details, like the what, why, who, and how of your marketing strategies.
Measurable goals help you measure progress and your business success. Without it, it’s harder to assess your marketing progress and goals.
Achievable helps set goals you can achieve by calculating your resources and shows you what you’re missing in the marketing strategy.
Realistic in SMART helps set realistic goals that go with your time, resources, and commitment to achieving them. With it, you believe that you can reach the goals.
Timely makes everything time-bound or has a finish date. It helps accomplish goals at the right time, with the right motivation.
Aside from the SMART goals, you need to be proactive and take opportunities when they arise. Aggressive marketing strategies are about provocative tactics – which can seem offensive for some. However, this leads to significant brand awareness and audience response.
Like any marketing strategy, it needs a solid foundation to flourish. This is where a website comes in as your primary communication channel for all your digital marketing strategies. A website can be a central hub of all the information you post and a powerful tool for greeting visitors on your own terms.
Luckily, building a website doesn’t need to be expensive. Thanks to the many platforms like the Zyro website builder you can make a site with no coding knowledge at all. On top of that, other companies like Cloudflare can help secure your site with an SSL for free, or for an incredibly affordable price.
When the website is working 100%, start applying effective website management and marketing practices. This includes implementing SEO strategies, optimizing website content, and ensuring that your hosting always delivers reliable website performance.
Aggressive Marketing Strategies That Work
After setting a firm foundation for your online presence, here are the four marketing strategies you can start implementing:
1. Influencer Marketing
Influencer marketing is now one of the most popular marketing strategies and expected to grow and worth $13.8 billion in 2021. It involves your product or service marketed by influential people, like public figures, celebrities, or social media influencers.
It’s an effective tactic. According to Twitter, users now trust influencers, and 40% of them will purchase something after seeing it used by their favorite influencers. It’s aggressive and hard-selling marketing but made relevant because of the influencer.
This strategy also influences your target audience’s decision by creating relations and stories. Moreover, it improves your network and brand reputation when you collaborate with the right influencers.
This is why finding the right influencers are most crucial for this marketing strategy. Your influencers can be local or Instagram-based, but always make them relevant to your business niche. If possible, aim to find long-term influencers you can partner with.
As for the marketing activity, create content your audience enjoys. Go with giveaways, competitions, or product discounts. Set a promotion period and KPI for various participants.
Launch the campaign simultaneously and monitor how it goes. Remember to apply the SMART goals for effective results.
2. Advertise On Competitor Brand Keywords
Level up your keyword strategy by advertising based on your competitor keywords. This marketing strategy is simply about using your competitors’ brand names to your ad keywords.
When you do it, your ad appears when users search for your competitor’s brand name on Google. For example, when users search for the word “Monster Energy” on the search engine, your brand “Coca-Cola” appears on the SERP.
Ever since Google lifted the restrictions on using competitor’s brand keywords, many brands do it as it brings more attention to ads. Thus, more clicks, conversions, and potential sales for your business.
This strategy is most beneficial when you offer more than your competitors – especially if you’re targeting their loyal customers. Therefore, start by finding your competitors’ most relevant keywords. Use tools like Ahrefs’ Keyword Explorer or WordStream’s Free Keyword Tool.
Use Google Analytics to create the campaigns and monitor your ads. Place the most relevant and popular keywords on your ads. Note that bidding on high competition keywords costs you more, so be prepared.
Also, create different selling points compared to the competitors. Adjust it with their marketing gimmicks or promotion.
When doing this strategy, be attentive to the common mistakes of bidding on competitors’ brands. Understand Google’s Trademark Rules to avoid legal implications.
3. Find a Cause and Go Viral
Nowadays, people want more genuine and purpose-driven content than those following a fad or general online trends. Also, content with a cause creates a long-term connection between the brand and customers.
For new customers, content with a cause attracts more interest and improves first impressions. For current, loyal customers, it increases your relationships along with brand preference. It tells them that you don’t just sell, and instead, you care about them.
Also called cause marketing, you can start by finding the cause aligned with your brand’s values and corporate social responsibility. Research the market and choose between supporting environmental issues, like climate change, waste pollution, or social issues.
Apply your cause to effective content or marketing activity. This includes conducting an online charity auction, making sustainable products, or supporting activists.
After that, go viral by spreading the message on suitable social networks. Use paid ads to help reach more people. Consider combining this strategy with influencer marketing for better results.
4. Use Emotional Ads
Emotional ads are more significant than regular ones because they tap into the audience’s emotions and leave lasting impressions. This results in more meaningful connections.
Depending on the emotion you’re portraying, it can increase customer loyalty and create better competition with other brands. Therefore, use emotions that represent your brand best.
Go for positive, empowering emotions that inspire your target audience. Also, don’t be afraid to choose provocative emotions if it’s aligned with your brand persona.
After that, translate the emotions into the right content. Understand the best and most liked visual types. Use videos, infographics, data visualization, and be as transparent as possible.
Lastly, remember to make it consistent. Understand that using emotional ads takes time to flush out and create, but it can expose you to a more relevant audience that supports the same values as your brand.
To sum up, this article has listed four aggressive but classy digital marketing strategies you can implement. Consider practicing these achievable strategies first to get you started. Good luck!