Social Media Marketing Interview Questions and Answers for Freshers – Shamsher Khan

Social Media Marketing Interview Questions and Answers for Freshers

Are you going to attend a Social Media Marketing Interview and are curious about what will be the interview questions asked by the interviewer? Before attending a social media marketing interview, it’s always recommended that you must have research about the company, about the job profile and then prepare yourself for the social media marketing interview questions so that you can clear the interview.

Don’t Worry! To boost your confidence and make you prepare for your interview, I have personally listed these Social Media Marketing Interview Questions and Answers to help you understand the latest Social media marketing interview questions. Let’s get started.


Q-1. What is social media marketing?

Ans: Social media marketing includes different types of activities like we create and share content such as posting images, videos, and other content on social media pages to achieve our marketing goals. We share posts in relevant groups to drive more audience engagement. 

Social media marketing can also help us by increasing website traffic, lead generations, increasing brand awareness, improving communication, and interaction with target audiences.


Q-2. How does social media benefit a business?

Ans: Social media enables enterprise by building focus on the business and their products. Social media may be used for audience engagement as users can easily communicate with brands. Social media organic posts are free so even smaller companies can afford them. And, social media paid campaigns are relatively inexpensive than many other on-line campaigns. Social media reaches all demographics. Online adults elderly 18-34 are maximum likely observe a emblem through social networking (95%)

Social media users are active and sharing amongst their buddies and family permits you to attain more audience. Regularly interacting with your brand, makes you loyal as a result it will increase your brand loyalty and value. Social media humanizes your brand. Apart from all these, it also helps in increasing your website traffic, leads generation, boosting sales, allows you attain influencers and improve your visibility, enables you promoting your content, allows you address negative feedback about your company, a medium to recognize more about the sentiment of your customers, and facilitates you keep an eye of your competitors.


Q-3. What KPIs do you use in social media reporting?

Ans: The popular key performance indicators in social media reporting are..

Post Reachability
Post Engagement
No. of Leads
Active followers

Q-4. What is the impact of social media on marketing?

Ans: Social media is a platform where massive investments are happening today. Since social media is enormously customisable for media ads and effective campaigns, it has turned out to be quite a large platform for businesses. Many organizations are looking to reach out to goal potential clients overseas and seeking to convert them into active customers. Facebook advertisements, for instance, assist us to target users by classifying them into classes like industry, training background, purchase history, geographic location, and records of social media behavior. This classification helps in releasing focused advertisements, which is not as effective if implemented thru television, radio or print medium.


Q-5. Why should you use YouTube for Digital Marketing?

Ans: You can present a better picture of the company with YouTube, by creating relevant and interesting videos, which can help boost SEO traffic, expand social reach, create brand awareness, and improve the Return On Investment.


Q-6. How do you stay updated on the latest innovations and new platforms in social media?

Ans: Generally, by following a number of technical blogs and websites to update myself about the new social platforms and latest innovations. I learn and practice new techniques regularly and try to learn from them.


Q-7. How can LinkedIn be used for marketing?

Ans: LinkedIn is one of the best social media platforms to boost your brand’s presence. It is one of the best places to establish the company as an influencer as it has more than 470 million users. A brand creates posts that must be in line with its brand vision, audience engagement, and suits to the platform. These posts can position the company as an industry leader and show its commitment towards its customers.


Q-8. What is a good timing to post on social media?

Ans: According to the various studies, Wednesday afternoon is considered a very good time for posting. Generally, the time between 1 p.m. and 4 p.m. is a good time to engage in social media activities. Websites tend to get the highest clickthrough during this time. However, before 8 a.m. and after 8 p.m. is an unsuitable timing to post on social media.


Q-9. How will you boost Tweets or Twitter posts?

Ans: The best practices to boost your tweets are:

  • Post your tweet at perfect timing.
  • Reach out to influencers and try to connect with them and engage in a cross-promotional activity.
  • To quickly reach out to our targeted audiences, we can use twitter paid ads .
  • Use the right hashtags. Not too much but in a proper way to get more reach.
  • Use a calendar to schedule your tweets and organize everything.
  • Use images, links, GIFs to increase retweets.
  • To increase your brand awareness, creatively participate in twitter chats.
  • To increase follower count, share good content from across the web.
  • To improve the reach and engagement rate, use video in the post.


Q-10. How to use Social Media to help website blog promotion?

Ans: The following strategies can be used to utilize social media for blog promotion.

  • Sharing and promoting content across various social media platforms like Pinterest, Tumblr, Facebook, Twitter, etc.
  • You can create a short video about your blog post and share on YouTube.
  • Convert them into infographics and share on sites Instagram
  • You can use different titles and descriptions based on the social media platform.
  • Make different boards and promote on Pinterest.
  • You can give a backlink to your blog post by using sites like Slideshare.
  • Implementing social media sharing buttons on the blog.


Conclusion – This has been a guide to List Of Social Media Marketing Interview Questions and Answers so that the candidate can crack these Social Media Marketing Interview Questions easily. Here in this post, we have studied about top Social Media Marketing Interview Questions which are often asked in interviews.

About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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