SEO Tools For On-Page Optimization and Analysis in 2017

SEO Tools For On-Page Analysis / Audit

In the current era of SEO, it’s getting more important to get your on-page SEO right and strong. You might run a great PR campaign, have a strong link profile but if you don’t properly optimize your website, you will have to fight strongly to reach the top position in the search results. So, here I have compiled the top 10 on-page SEO tools that will help you with your website’s on-page optimization and helps you to get the top positions. Let’s have a look at them:

  1. Google AdWords Keyword Planner

Google Adwords keyword planner tool is used to search the keywords and ad group ideas for your website pages. You can get the details about how the particular keyword may perform and accordingly create a list of new keywords. I usually prefer to use this tool before choosing and writing any blog post topic. It helps me to choose a list of keywords to be added in my blog post. It’s very easy and useful.

Pricing: It’s free to use.

  1. Copyscape

Copyscape is the best plagiarism checker tool. It helps you to find out the duplicate content of your web pages. It gives you a result of all the duplicate content copies available anywhere on the web. It will tell you the percentage of the uniqueness of the content in just a few minutes.

Pricing: Copyscape premium search costs you $0.05. You can purchase the premium credits in advance by your PayPal account or credit card.

  1. WooRank

Woorank is a widely popular SEO tool for an instant website review. This tool helps you to understand how to improve your website rankings, online visibility, website usability and more. With the free account, you are able to generate a few free reports like Marketing Checklist, SEO, Mobile, Usability, Technologies, Social, and Local. This tool offers a 7-day unlimited free trial which includes access to unlimited reviews.

Pricing: Woorank gives you 14 days of free trial. After that, you can choose a plan starting from $49.

  1. SEMRush

With SEMRush you can get insights on your competitor’s strategies in display advertising, paid and organic search, link building strategy for any website or domain.

Pricing: SEMRush pro version costs you $69.95 per month. As per your requirement, you can choose their Guru Plan – $149.95 per month and Business Plan – $549.95 per month.

  1. ScreamingFrog

Screamingfrog is a great tool to use for the complete SEO audit for your website. It quickly analyses your website and prepares audit reports and reviews from the SEO viewpoint. If your website has many web pages, Screamingfrog tool is best to go with. The basic version is limited to only one website. This tool helps you find the broken links, improper redirects, errors, Slow URLs and much more.

Pricing: The free version of Screamingfrog lets you crawl 500 URL. For the unlimited URL access, you can go with the premium version which costs you £99.00 Per Year. You can also purchase multiple licenses for multiple users on the yearly basis charges.

  1. Google Developers PageSpeed Insights

Google Developers PageSpeed Insights tool gives you the performance result of your website for both the mobile and desktop devices – it gives a score out of 100. All you just to do is to enter the website URL and click on the “Analyze” button and you will get the PageSpeed score for your website for both mobile and desktop and the details regarding the user experience of your website.

Pricing: Google Developers PageSpeed insights are free to use.

  1. GTmetrix

GTmetrix is a web page analyzing tool. With the help of Yahoo Yslow and Google PageSpeed tools, it analyzes the performance of the website pages. It gives you recommendations to be implemented on your website to improve the website’s performance. GTmetrix’s reports give you details like page score, page load time, total page size and more.

Pricing: GTmetrix Pro gives you a wide range of packages to choose from. With the Bronze pro plan, you can monitor up to 10 URLs at the price of $14.95 per month.  With a silver plan, you can monitors up to 20 URLs at the price of $49.95 per month and with Gold Plan, you can monitor up to 50 URLs at the price of $149.95 per month.

  1. BuzzStreamMetaTage Extractor

Confused in creating the Meta tags and Meta description for your website pages? Not to worry. here is one amazing tool which helps you with that. Buzzstream Metatag extractor could check your competitor’s website’s Meta details. Just add the web page URL and it will tell you its title tag, Meta Description, and Meta keywords.

Pricing: This tool is free to use.

  1. Pingdom Website Speed Tool

Pingdom website speed tool checks the loading time of all the pages of your website. It shows you the result of the things which are affecting your website’s speed. It will help you to make the changes in your website which ultimately helps you to improve the website’s performance. This tool provides you details like website performance grade, overall loading time, page size and suggestions to speed up your website.

Pricing: This tool is free to use. But if you wish to automate test your website then its basic version costs you $4.99.

  1. Robots.txt Testing Tool

Google webmaster tool provides you with a feature to check and test your website’s robots.txt file. Robots.txt tool will tell you that it’s properly written or not, whether it’s blocking Google bot or any other bots from crawling your website. All you want to do is log in to your Google Webmaster Tool account and you can start using it.

Pricing: It’s free to use.


Conclusion: I hope this list of some of the most popular free and paid SEO tools for on-page optimization will help you with your website optimization and works well for you. Are you using any other tool from the given list? How effectively it works for you? Tell me your favorite tools in the comments section below.

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About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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