If you have an online business or you are about to start one, you’ve probably heard of the term Search Engine Optimization. Search engines, like Google, Bing, etc. are constantly growing and improving the quality of the results they give to users who are researching and looking for products/services or simply, an answer. Constantly improving the search engines is great both for business owners and customers because customers could more easily find what they’re searching for, and business has a great opportunity to be chosen as an option.
But, if you want to succeed as a business owner or a marketer, you need to follow streams of organic search traffic and constantly evolve as SEO optimization trends are growing and developing. SEO optimization trends are changing more or less constantly, so everyone who wants to be on the first page of the search results needs to accept a challenge called continuous learning. In this article, we’ll try to help you by teaching you the ultimate keys to SEO success.
By following these seven keys of proven SEO success you’ll more easily get the results, but keep in mind that nothing comes overnight.
1. Keyword research
If you think of your SEO strategy as a building, keyword research represents a foundation – you can’t succeed if you don’t do the research. Keyword research is an essential part of any SEO optimization campaign. The marketing and strategy team needs to do the research and determine what’s the focus, how the competition is ranked, what are current trends on the market. These analyses can help in implementing highly ranked terms that are most popular in users’ research through search engines. Implementing keyword research in SEO brings long-term results and a proper groundwork for all other factors functioning.
2. The analysis of competition
You know the words: competition is a healthy thing. And it’s true. Nowadays, every business has competitors which are extremely good because there always exists a healthy battle for customers, producing constant improvement of product and services. That experience could bring the advantage if it’s used properly. If your competition is ranked higher than you, find what they’re doing better and apply these experiences to your own business.
Dealing with competition can be observed like analysis that will help you and your business to understand what needs to be done to surpass the competition and become no.1 on search engine results. This analysis will show who the competition is, what keywords are the most popular, what are strategic factors and other relevant information. With this knowledge, the SEO team could make good decisions and increase results.
3. Content strategy
You can’t run a successful online business with poor content. Good, quality and SEO-optimized content are as much important as the quality of a service or a brand. Creating high-quality content your audience is searching for is the best way to rank your website better on the SERPs (Search engine result pages), but it’s not all: once users find you and see your content as relevant and useful, the chance that they’ll return on your website is high, and the chance that they’ll recommend you or share your content on relevant channels is even higher. Creating relevant content, along with social media strategy can highly position your business.
4. Social media strategy
Today, everybody’s on social media. If you don’t promote your business on some of the social media channels, you don’t exist. Social media metrics are also used by search engines to rank websites and content. If you aren’t using social media as one of the primary tools for promoting your business, start to deal with that because it will increase your reach and chance for better ranking on search engines.
5. Website optimization
Most people fail to notice website and on-page SEO optimization because it’s not easy to understand. But it’s necessary. SEO is all about optimizing, and a website absolutely needs to be optimized, because search engines like to know and understand what your website is all about, and optimization will help in that research. Make it proper for your branch, make customer experience understandable, insert buttons for sharing content on social media, use high-quality images.
Make it fast. Nobody wants to wait for a website to load, and sometimes the reasons for that are simple, like an improper hosting package, which you can solve in a simple way – just change hosting provider. According to reviews, Hostinger has solutions for all kinds of websites, and also offers the best uptime. But sometimes, it’s an optimization that is slowing it down. That’s why you need to look at all factors that are relevant for your website to be functional. Do the research: start with a customer’s habits, what content they like, what they think about your business/products, and what it would be relevant to change in order to make a website improvement.
6. Address domain authority
Domain authority practically measures SEO success and points out where you need to maintain it. Also, the domain authority points out the strength of your website, which can depend on many factors such as how many useful, quality links come back to your website via other websites, blogs, social media, etc. Quality links come from respected websites recognized as trusted and respectful. If you add quality and interesting content, you’ll lead to more links to, and shares of, pages on your site.
7. Measure results and improve it
The ultimate goal when you make an SEO strategy is to position the website and your content/product at the top of the search engine result pages. You’ll easily do the job if you measure your results – you need to know your start position, where your website is on the SERP, how fast it’s moving up when you make changes and how you can improve that movement. As in marketing, measurement represents the basic habit of SEO that you need to adopt and to know how to use those measurements. It may take some time, but it’s useful for long-term plans.