Your brand is your most valuable asset – it’s what drives traffic to your business. Your domain name is a critical aspect of your branding, and having a premium domain will increase the chances of getting traffic to your site.
However, despite these significant business benefits, many businesses don’t distinguish between a premium and non-premium domain name. This puts them at risk by potentially missing out on additional clients who are searching for a specific domain name term.
Learn 5 solid reasons why buying a premium domain name is an intelligent choice, and how you can take advantage of the increased exposure and greater opportunities that come with the right domain name.
1. PREMIUM DOMAINS MAKE IT EASY FOR YOUR CUSTOMERS TO FIND YOU
Is your domain name memorable? Will your customers be able to easily find your website? There’s a reason why short, keyword-rich, and descriptive domains are in high demand and are considered wise investments. A solid online address is the ticket to your website’s traffic, and it can be yours.
2. PREMIUM DOMAINS ARE TRUSTWORTHY
Domains that are overly-hyphenated, have unfamiliar extensions, and are confusing or long, are synonymous with spam sites that offer little value to the visitor, and can even be dangerous or unsecure. Memorable domains that end in a widely recognized, established extension like .com or .net are more trusted by visitors, resulting in improved click-through rate and sales.
3. PREMIUM DOMAINS ARE GOOD FOR SEO
Having a top ranking in Google is the gift that keeps on giving. Domains that exactly match keywords tend to perform well in organic search engine results on those terms, as long as the content on the site is of high quality and relevant to the domain name. Though SEO usually requires some upfront investment to achieve top rankings, unlike pay-per-click ads, it doesn’t just disappear when payment stops.
4. PREMIUM DOMAINS CAN REDUCE YOUR PPC COSTS
Recent studies have shown that exact match domains can dramatically reduce the amount companies pay per click by improving their Quality Scores – the measure by which Google determines a keyword’s relevance and cost. Quality Score depends on alignment between the paid keyword, ad copy and landing page or website. The more a search query appears in an ad, including in the domain name/display url, the more relevant the ad appears to the searcher.
5. PREMIUM DOMAINS JUMPSTART DOMAIN AUTHORITY
Domain authority has long been a measure of how search engines determine the power of a website. SEOMoz, a leading SEO measurement service, defines domain authority as a predictor of how well a web page will rank on a domain. This authority is determined by many factors including a domain’s age, size, and incoming links. Premium domains often come with existing domain authority, improving the site’s ability to rank better, faster.
A strong web address is a critical piece of any digital marketing strategy and gives you an edge over your competition and an online identity you can be proud of. The bottom line is that the right brandable domain name can make all the difference. If you have been thinking about getting a new domain, now is the time to make your move. Premium domains in particular are going fast and if you wait, you may lose out on a great opportunity to capture one that is ideal for you and your business. The most sought-after names are already being registered rapidly by people who recognize their business value. Before it’s too late, consider registering your next perfect domain name today.
Contact a Domains consultant to find the best premium domain name for your business today. Call/Whatsapp: +1-786-600-1271 | [email protected]