Press releases are an essential part of a successful media strategy, but creating press releases that guarantee to be read is not an easy task.
The demand for press release is on a constant rise. However, many publishers do not have enough resources to create their own press releases. Hence they look for third party solutions to help them out.
Here are some reasons why press release tools are crucial for business:
- Attract the attention of journalists and bloggers
- Familiarize your brand with the media professionals
- Raise sales and awareness
But there are few problems with press release creation tools, which the publishers face. These problems are – 1. Long waiting period 2. High charges and 3. Short expected life span.
The best press release creation tools offer a complete solution for publishers who want to enjoy the benefits of writing quality content. These solutions also take care of the problems like long waiting periods and high charges.
Here is the list of top 6 Press Release tools:
#1. Intelligent Relations
We are a remote firm working to democratise media access by fusing the most advanced AI technology with in-depth PR industry knowledge.
We’ve created a suite of solutions that gives you control by dissecting the elements of PR, including media monitoring, journalist database development, pitch authoring, and email outreach.
We mix massive databases with hundreds of thousands of articles and journalists with the most recent AI text-generation methods.
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Our software sets to work compiling and selecting the most pertinent news and journalists for you based on a few simple inputs from you throughout the onboarding process, including your industry, areas of interest, and rivals.
Our AI pitch writing and journalist matching engine, which combines cutting-edge technology with human knowledge to deliver you smarter PR, is democratising access to the media.
#2. Headline Analyzer
This free tool will examine your headline in order to calculate the Emotional Marketing Value (EMV) score using exclusive analysis software created by Advanced Marketing Institute.
The ratio of EMV words to total words in your headline will determine how well it performs in terms of analysis and scoring. Your headline’s EMV score will be determined by this.
#3. Dlvr.it
Dlvr.it searches your RSS feeds and other reliable content sources for fresh blogs, articles, and images. We automatically upload the most recent content to your social networking platforms, including Twitter, Facebook, and others, according to your schedule.
Discover and distribute material from the internet. Schedule and import your best blog entries. Share Bit.ly links with each article automatically. Keep an eye on and track your website’s traffic growth.
#4. Cision PRWeb
In terms of internet news distribution and publicity, Cision PRWeb is the best. It provides a range of online press release packages that allow customers of all stripes to boost the web visibility of their content, connect with new audiences, stand out in search, and increase traffic to their websites.
Your brand has a story to tell, whether you’re arranging an event, launching a new product, or writing a blog post. PRWeb provides the resources you need to develop a compelling narrative, distribute it to the key audiences, and track the outcomes.
#5. Prezly
You may publish and distribute your material directly with your audience with Prezly. No middlemen, no algorithms, and no BS.
Prezly unifies your team’s contact database, providing you complete control over every relationship – including all communications and coverage – in a single, uncomplicated timeline.
Read more: Top 5 Email Extractor Tools For Lead Generation
Prezly allows you to publish once and disseminate it across all platforms, including your intranet, social media, website, and email to your most important stakeholders.
Manage your connections, post stunningly straightforward websites and stories, distribute emails with our integrated mailer, track mentions, and much more.
#6. PRLog
PRLog was established to support small, medium, and large enterprises and organisations with their internet endeavours.
The website currently provides services for Press Release Distribution, Press Room Hosting, Business Directories, Job Postings, and Expert Directories. On PRLog, the majority of the features and services are free.
Final Words:
If you are an entrepreneur, you probably know how important it is to get exposure for your company. One of the best ways to do that is with a press release. However, you will need to use a press release tool. Some press release tools are better than others. We have compiled a list of the best press release tools in 2022. Check them out and choose the one that is right for you.
