Becoming an emergency medical technician is a rewarding career, as you help people in their most vulnerable times, often making the difference between life and death. The demand for first respondents is expected to grow faster than the average for all occupations, and various institutions offer training opportunities that are a minimum of 170 hours in length. Many take EMT classes, including but not limited to those interested in the medical field and individuals hoping to switch careers. Training isn’t hard to find, but making an emergency medical technician class stand out is a challenge. To keep the public informed and broaden your awareness, you need a solid digital marketing strategy.
Without further ado, here’s what you need to do to generate leads for your EMT training.
Set Up a Designated Landing Page
Create a designated landing page on your website, so new visitors and returning customers know about the training opportunities. Having control over every aspect of the online platform gives you the freedom to implement unique features and customize the site to create your brand. A landing page eliminates distractions by removing navigation, competing links, and alternative options. It should have a compelling headline, benefit-oriented copy, images, and social proof to convince Internet users to sign up for the emergency medical technician class. Building a good landing page takes planning, not to mention a lot of resources, especially if you have a limited marketing budget.
Craft A Lead Magnet Customers Can’t Ignore
In case you didn’t already know, a lead magnet is a marketing tool that compels website visitors to exchange information, such as their email addresses, for access. You can transform some material from your lessons into a free email course, keeping prospects engaged with your business. Needless to say, you can offer a traditional PDF download in return for email addresses; you can use countless ready-made templates to speed up the process. A free eBook is a fantastic way to catch people’s attention and introduce them to your product.
Through email, you can establish a relationship with prospects, who decide whether or not they want to learn the skills to become an EMT. You can use demographic information to segment your distribution lists and customize campaigns. Still, keywords like EMT training NYC or EMT classes near me will provide relevant content -they’re the most searched-for words. The quality of the email content is more important than the quantity, so craft content your audience needs to generate the leads you want. Explain what your classes are all about and why they should take them, clearly outlining the advantages.
Publish A Promotional Video on YouTube
When it comes to digital marketing, there are several platforms to choose from, such as Facebook or Instagram, but YouTube might be the best place to promote your EMT classes. Over one billion users visit the online video-sharing and social media platform monthly, so it’s one of the best tools to facilitate your training. To engage prospective attendees, it’s necessary to go beyond discussions. No matter who you’re struggling to enroll in your class, video marketing will help you achieve the desired outcome. Video is much easier to consume than text, so provide a visual focus that has the power to evoke strong feelings.
The process of creating a good clip can be tiresome and challenging, but it’s worthwhile. What you need is an explainer video to set you apart from the competition; it can be an animation. A short video will introduce people to the idea of being an emergency medical technician, explain what they need to do at the scene of an emergency, and highlights the importance of clinical experience. When you share such useful content, you establish yourself as an authority in the field, which helps boost your brand. In case you didn’t know, YouTube is already an expert on everything.
Promote To Your Network
If you want to get the word around, reach out to people in your network who’ve asked for your advice before. Many of them would like to become certified as EMTs, so you’ll surely find someone who needs your classes if you’re not too pushy. Focus on the values that are most important to your clients (e.g., the course content), and consider additional perks that might attract them, such as technological solutions. Technological advancements in the field are now commonplace. Mention can be made of electronic medical records that systemize patient data collection in an electrical format – history, diagnosis, medication, lab results, etc.
Use Search Engine Optimization
So, if you’ve spent months on end trying to promote your and enroll more attendees, you need to do some SEO work. SEO makes your landing page more visible, which translates into more traffic and opportunities to convert prospects into clients. If you rank at the top of search engine results, interested visitors will come to your site every week, so put in the work. Write informative, easily readable content for your keywords, offering practical, actionable advice on how people can improve their lives. For example, you can write an article about how to do CPR using chest compressions.
Links (from other websites) are essential to SEO because they act like votes of trust, credibility, and authority. Search engines don’t care how engaging your content is; they care how interesting Internet users think your content is. Google, in particular, doesn’t care about the number of links but rather about their value, so you need to connect with a website that has views from unique visitors every month. Examples of authoritative sites are blogs, local, industry, and news sites. Email and ask for a link, but it’s not a good idea to limit yourself to this method to build excellent links. For instance, you can offer something different and exceptional to naturally attract links, like an infographic on how emergency medical respondents transform health care.
Closing Thoughts
Many experts agree that foundational emergency medical technician skills aren’t hard to learn, but it can be difficult to master those skills and put them to practical use. Those who are EMT certified can work in an ambulance or as a firefighter/ contract medic. Promote your classes using digital marketing no matter what stage of business you’re in.
