India, a developing nation, and its current financial and political circumstances make it a perfect destination for entrepreneurs and small – scale businesses. The current scenario of the country is welcoming and encouraging startups. The time is changing and so does the people. Today, as per the survey, almost 39 % of the country’s population are using the internet in cell phones. Out of this, 86 % of mobile internet consumers use the internet or search engines to locate local business-like restaurants, mobile stores, or cafes. Therefore, it becomes a decisive part for entrepreneurs to ensure the utmost optimization of local internet traffic.
What Local SEO is it all about?
These days, people use the internet to locate nearby areas or businesses. When searched for a playschool, the results displayed would be the playschools that are situated nearby the device location. Hence for every local small-scale business, thriving and optimizing internet traffic is important.
Local SEO (Search engine optimization) helps in digital marketing of products and services, targeting consumer area-wise, and placement of products and services in the targeted geographical area. There are services that optimize a website in a way that they appear in the top searched results.
Since print marketing like pamphlets or print advertisements has become old methods of marketing products, it is important that the consumers are notified about the services or businesses whenever and wherever required!
The places where there is a lack of technical knowledge amongst a large number of service providers, portal directories, or online directories play a vital role. The majority of suppliers use and update their details on the same.
Key methods to optimize for the local traffic
#1. Business with multiple locations :
When the business is spread out across multiple locations, it is important to mention the complete address with the location, city name, region, etc on the business page. People also opt for creating separate pages for different locations, services, or product lines for better visibility. Localization can also be enhanced by encouraging or promoting local cultures and events.
#2. Google My Business page :
Creating a Google my business page has become a pioneering step in the digital marketing world. A verified account on Google my business enhances the visibility for consumers of the business by many times. Google my business page is a tool that has simplified the online local service procedure for both consumers and suppliers. It comes with many options including management of ratings and remarks, maps, pictures, addresses, etc. It is a win-win creation for both consumers and suppliers.
#3. SEO Keywords and content local customer targeted:
While writing for a company or creating a blog or advertisement, it is very important to use the keywords that describe the business completely. The content of the page should be crisp and must give a clear picture of the message that needs to be delivered.
#4. Technical knowledge for a better result:
To optimize the internet traffic, SEO tools may increase the visibility by many folds. There are tools that support search engine optimization in many different ways. Below are the tools that may help a beginner to optimize the space and use it in a lot better way.
||Google page speed insights
||Checks on the page speed and usability for internet traffic.
||Google My business
||Used for online visibility across Google search engine
||Moz local listing score
||To see the business as it is visible in the local market
||Suggests a maximum no of keywords options based on a single keyword.
||Quick sprout website analyzer
||Complete analysis of the website in terms of keywords, visibility, etc.
||Supports in Link analysis.
||SERPS rank checker
||To check the rank of the website for certain parameters
#5. Optimizing internet with the help of other social media platforms :
Search engine optimization can not only be completely optimized by using search engine giants like Google but also the visibility can be made by optimizing various social media platforms like Face book, LinkedIn, Instagram etc. People these days optimize the internet traffic if they target consumer base on Facebook or other online social accounts. Facebook has a feature of buying, selling, or closed groups for exclusively targeted consumers that are being a part of it.
This is an innovative method that is used by small scale business personals. This is also for users who face technical challenges. Such type of platforms is a boon for them.
#6. Outsourcing the SEO Segment :
There are many service providers and companies that provide search engine services to their consumers. Companies outsource their SEO segment to such service providers. They ensure the utmost visibility of the websites and a wider targeted consumer base. They also keep updating the web content to always make it effective and efficient.
#7. Optimizing the title and taglines with relevant keywords :
As per a reputed SEO Services provider Tangensys, another important way of optimizing internet traffic is by using the related local keywords that are referred for business purposes. The taglines, titles, etc should have local keywords, for example, Birds for adoption in Kharadi Pune. This would link all searches for bird adoption in a specific area.
Tag lines, tittles should be crisp that contains the information about business and its geographic location in a single liner.
Closure thoughts: Now that we have little idea about the first steps towards “Local SEO” we can say that there is no “single method” or a definite “strategy ” to optimize the internet traffic. It’s a continuous process and amalgamation of various steps or ways to do. There are various tools available online. There are various blogs and content available for it. But the key to it is working persistently towards it with regularly updating on the technical segment and tools used. It is also important to update pictures, nearby landmarks, contact information, address details etc.