10 Keyword Research Tips to Improve SEO Rankings

Keyword research should be at the top of your digital marketing tactic. The increase in web traffic is the most valuable indicator of marketing success. Every search starts with a keyword. According to Hubspot, over 60% of marketers recognize that rising organic search presence is the top priority of digital marketing. As SEO continues to develop, keyword research and content strategy are still the foundation of digital marketing.

How to become an SEO Expert? Being an SEO expert opens a world of opportunities. SEO requires time, experience, and commitment.

What is keyword research?

Keyword research is the procedure of discovering all search engine queries that may be relevant to your business or customer. Keyword research involves seeking these keywords, categorizing them, and placing them in logical and relevant priorities. It will give you an idea of editing an existing page or creating new content on your site.

Here are ten keyword research suggestions to upgrade your SEO rankings and organically increase your business’s mobile and web traffic.

  1. Identify low-performing pages and revive them with new content.

Content marketers who create high-level content have one thing in general. They provide readers with fascinating content topics. Successful content marketers will brainstorm based on trends and conversations. It means that sometimes you need to reconsider poorly performing content.

We provide content review tools to help you quickly detect underperforming content across various data points, including:

  • Minimum backlinks
  • Oldest page
  • Less content (means fewer words)
  • A low number of shares on social networks
  • Low organic search traffic

Once you have decided which pages to use Facelift, consider the new keywords you want to target. Use topic search tools to provide “content cards” to help you determine the most searched content ideas.

  1. Get specific

Unluckily, we rarely use common keywords for ranking. Competition is intensifying over a wide range of topics, for example, “real estate” and “travel agent.” Using specific key phrases and identifiers will make you more successful. Three Techniques for Successful Specific Results:

  • Season. As the seasons change, so do people’s search questions. Do you have any ideas for holiday gifts? 
  • Does the product have any special features? Combine with features/services that make key phrases stand out.
  • Localization! Combine keywords with geographic identifiers. 


An essential tactic for specific rankings is to study long-tail keyword phrases. For example, instead of searching for travel agents, users may choose the particularity of “European Disney Cruise Line Travel Agent.” 70% of Google searches are lengthy queries. The long tail offers the chance to optimize for your target audience. When researching keywords, look for lengthy keyword phrases that you can arrange.

Eventually, this reduces the time spent developing content and guarantees that the work you put into the content is rewarded. Creating an effective content plan based on audience interests can help increase audience engagement.

When developing your content marketing plan, think about what type of content will resonate with your viewers. From there, you can see what the best title for the topic does well and whether you can create a derived topic.

Some content marketers get mind maps useful. For those with vision, mind maps can help you develop all the potential ideas for the subject. It can help you create more prominent themes that can evolve into more minor supplements. Looking at a content plan can assist you in fully grasping it.

  1. Let the tools do it for you.

You do not need to do it all by yourself. The web contains tools for keyword research and SEO. Our favorites are seed keywords, Google Keyword Planner, SEMRushUbersuggest, keywords everywhere, and Ahrefs. Several are paid services, but numerous are free of charge. These tools can save you a lot of time and resources.

  1. Use keywords to build your content strategy.

Your content tactic should rotate around keyword research. Blogs, page content, articles, and metadata must contain the keywords found in your search. Similarly, be cautious not to burden your digital products with keywords. They are scattered throughout the content and should be used combined with changes.

  1. What are your competitors doing?

Competitor analysis must be a valuable part of keyword research. It is essential to know the ranking of your competitors. Competitor analysis can disclose gaps in your content. You also have to sneak ideas from competitors. However, do not use the same content. Copy content is also punished by Google and is generally unpopular. The simulation is booming, but pay attention to the difficulty of the keywords. Keyword Difficulty is used to measure the likelihood of being ranked based on keyword phrases due to significant competition. Also, remember that Google almost always rewards owners with branded keywords. It is unlikely that you will trick Google into ranking you based on a competitor’s brand.

  1. Brainstorm topics

After analyzing your customer’s profile, you can start brainstorming on exciting topics for your target audience. What topics are people looking for related to your business? “Google Suggest” is the perfect resource for keyword brainstorming. Google predicts queries centered on audience patterns and reveals the most popular search queries. Social media, Wikipedia, and YouTube also reveal search styles by completing queries. Do not forget to search the site! The analysis may contain many subject data. Your website analysis reveals what your buyers are looking for on your website.

  1. What is trending?

Trend-based search volume is constantly evolving. YouTube, Twitter, and news aggregators are essential resources for spotting current trends. Promote your products by leveraging trends in technology, business, local and popular culture, and global events, as well as trends in your area. By defeating competitors, you can get a lot of web traffic.

  1. Diversify your backlink portfolio

Even if you pursue all the suggestions on the page related to technical SEO, there is no guarantee that you will create a Google homepage. Most SEOs are concerned with backlinks and creating backlinks from authoritative sites.

  • Type of backlink: Backlinks are usually dofollow or nofollow, with a higher, do follow weight.
  • Websites with backlinks: For example, if you want to promote your content and tell a story with the publisher as your target, the website linking to your content is the source of the backlinks.
  • The diversity of the backlink can come from two specific sources.

The various backlinks let Google know that your website is a trusted source and will naturally generate links rather than relying on old black hats or other spamming methods. The backlink analysis tool can identify the reference domain and the total number of backlinks. It provides the capacity to evaluate up to four competing URLs to understand potential opportunities.

Here are some ways to expand your backlink product portfolio:

  • Create exciting content and contact the publisher.
  • Find the “best” directory or list in the right place.
  • Make sure the content is shareable.
  1. Use variations

There are always several ways to ask questions. Contemplate the synonyms and semantic variants of the keywords that define your service. Google’s RankBrain technology identifies synonyms and develops search results consequently. Google also penalizes websites that use duplicate keywords to fill their content. Synonyms and variations help attract a wider audience and avoid penalties of Google for keyword abuse.

  1. Adapt

Keyword research is an ongoing process. Trends are changing according to the season. Popular terms and slogans change. SEO and marketing agencies are essential resources to ensure regular keyword research. You need to update your survey at least quarterly, preferably monthly, to catch up with your rivals. Working with a trustworthy SEO agency is a beautiful way to make sure that you always win the competition.


Due to the rapid creation and publication of content, search engines have to work intensely to rank billions of websites on the Internet. You cannot significantly alter your SEO ranking immediately, but you can adjust it to improve your SEO ranking progressively. You can use tools to improve your website’s SEO and rank it higher on Google by looking at the key factors that affect your website (such as content issues, loading speed, links, and meta tags).


Article by: Sharafudhin Mangalad is the managing director of a chain of educational institutions in the UAE. With more than 10 years of experience in the education industry, he successfully runs Edoxi Training Institute in Dubai and Time Training Center Abu Dhabi.

About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

follow me on: