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5 Innovative Ideas For Your Social Media Feed To Help Keep Your Business Relevant

  • July 13 2022
  • Shamsher

What is the most challenging aspect of managing any kind of social media campaign? 

Developing Original Thoughts And Concepts

It is expected of marketers to manage several social profiles and maintain them all current with new posts at all times. It is not easy. Your audience is always looking for fresh content, and they expect you to provide it on a regular basis.

On the other hand, when you continually reuse the same posts over and over again on several social media platforms, it can begin to feel like Groundhog Day.

To put it another way, this is precisely why companies need to have a variety of social media ideas ready to go. 

The following is a rundown of twenty different social media concepts that can be used by brands of any size. People who want to prevent their social feeds from becoming monotonous at some point might consider sharing any one of these types of content.

Before you do that, you should definitely check the social media services we offer, through which you can attract thousands of followers and make money. 

Develop a series on a daily, weekly, or monthly basis.

Do you want to transform your social feed into something that seems more like an event rather than a list of random posts?

Create a series in which you will be able to engage in consistent conversation with the people who follow and like your content. You may create a routine for your audience to anticipate particular material from your business if you provide relevant content at a steady clip and make it a habit for them to look forward to seeing that content from your company.

Arrange a competition or a giveaway.

People are powerless to resist the allure of the word "free."

When it comes to the possibility of involvement from one's followers on social media, holding random contests is one of the most effective ideas that can be implemented.

According to research conducted by Tailwind, 91 percent of Instagram posts that receive more than one thousand likes or comments are associated with a competition of some kind. In the meantime, it has been observed that accounts that host contests on a regular basis expand seventy percent more quickly than ones that do not.

To host a competition, you do not need need a solution or service provided by a third party. You will be successful with any combination of the following elements:

  • Something to hand out to others. In a perfect world, the prize for your competition would be connected to your brand in some way (think: free products or a membership). People who are looking for free stuff but aren't likely to become loyal customers are likely to be attracted to high-priced, unrelated products.
  • Conditions and terms of use. The terms and conditions of your competition are an absolute necessity if you want to protect yourself legally. You can get a better idea of what you need with the help of this template provided by Shortstack. In addition, the presentation of your competition in this way will make it appear more real and less like a possible swindle.
  • A central point of communication. Be sure to include a contact email address on the page that outlines your terms and conditions so that users may get in touch with you if they have any questions or complaints.
  • A resourceful approach to getting in. Encouraging followers to post about your business in any capacity, whether it be through consumer content or a hashtag, is the most effective strategy to drive entry submissions. After all, the objective of a giveaway is not only to give away free items; rather, it is to increase brand awareness. 

Oh, and keeping track of who has joined your giveaway for no cost using hashtags is the simplest way possible thanks to hashtags.

It is not necessary to host contests on a weekly basis in order to gain the benefits. Contests are a fantastic social media idea for campaigns that you want to promote, such as the debut of a new product, as they are a wonderful method to boost the number of followers you have as well as the amount of engagement they receive.

Take control of the social media platform.

Allowing someone else to take control of your social feeds is one way to breathe new life into your online communities.

Takeovers include handing control of your social media accounts to another person, typically for a period of twenty-four hours at a time. If you feel like you're running out of ideas for what to post on social media, one great strategy is to give control of your social presence to an influencer or famous person who already has a large and engaged audience. 

Not only will this put your brand in front of new potential customers, but it will also give your account a fresh perspective. To add some spice to your feed, you may also delegate the management of your account to another member of your organisation.

Take into consideration your business partners and other industry links that can make for interesting acquisitions. Because increasing visibility is the point of doing a takeover, the ideal person to choose is one whose audience demography is similar to that of your own.

You can also retweet and regram.

You shouldn't be hesitant to let your followers and admirers do the talking for you.

Keep in mind that not all of the stuff that appears in your social stream has to be created by you. In point of fact, the received wisdom informs us that this shouldn't be the case. It's a good idea for content if you promote other related businesses, articles, and photographs from your followers. This demonstrates that you're not just a parrot in the conversation that's happening in your sector.

What are we to learn from this? If you already have a loyal following, you don't necessarily need to make every concept for a social media post as in-depth or difficult as possible.

Produce bite-sized video segments.

Video content marketing has evolved to the point where it is an absolute must for modern brands. Sadly, many people have the misconception that investing in the video is either too difficult or beyond their financial means.

But when you take into account the fact that video content receives an exponentially higher number of shares than either video or text, marketers should give serious thought to innovative ideas for social media that combine video.

Because of this, short video clips are still an excellent concept for social media platforms such as Twitter, Instagram, and Facebook. These short videos may be taken in a matter of seconds, require very little editing, and are excellent candidates for sharing.

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