The goal of your social media campaign on Instagram is to gain a lot of followers so that your brand or your account will have a lot of exposure. Sure, it may sound easy to do, but the truth is, it is really hard to get legit followers to follow your account. This is why there are strategies that can help you do just that. Here are a few that can help you with your social media campaign:
Sprucing Up Your Instagram Account
Before anything else, you have to make sure that your Instagram account is follow-worthy. To do this, you need to do a few things:
- Make a username that is easy to remember and search
- Beautify your Instagram account
- Create a tagline for your account
- Curate content regularly for your account
- Edit your photos before posting
By doing this, your profile is now ready for viewing and following. The next thing to do is to employ some strategies on how to make people follow your profile.
9 Ways to Increase your Instagram Followers
With that out of the way, let’s move on to 9 effective tips on how to increase your Instagram followers. Check out some of these social media tips!
#1 Like and Comment on People’s Pictures
The first thing that you should do is to communicate with other people by liking or commenting on their pictures. Socializing is very important as it makes you have more “friends” on this social media platform. This will lead to being more known and have more followers.
#2 Engage with Everyone
Another thing to do would be to engage with everyone who comments and likes your pictures. Leaving comments or reactions, unresponded will put off people as they’d think you are “antisocial” or a “snob.” This is why community managers always emphasize the need to make sure that all comments or replies have a reaction.
#3 Follow Other People
This is one of the most effective strategies for getting followers. Follow as many people as you can and there will also be a big number that will follow back. In social media, it’s all about the numbers game. The more people you follow, the more people will follow you back.
#4 Use a Trending Hashtag
If you want to increase your exposure, then use some hashtags. You can either create your own hashtag that corresponds to your brand or use the hashtag of a trending topic so that people who are talking about that topic will see your account and will also engage.
#5 Come up with Unique Captions
To gain loyal followers, you need to make sure that there is something for the followers to see. Aside from beautiful pictures, your pictures must also have good captions along with them. The captions will relate to the followers on an emotional level and get them to follow back.
#6 Consistently Post Content
Aside from that, you must post consistently. If your Instagram page doesn’t post regularly anymore, it becomes a dead page and will slowly lose followers. This is why you must come up with interesting posts regularly to keep your followers entertained.
#7 Post Content In Line with Events
Another way to get followers would be to post content in line with events. For example, if it’s Christmas, post a picture about Christmas with a warm Christmas caption. This will help garner a lot of engagement from fans because it’s something they can relate with.
#8 Schedule Your Posts
Another thing that you have to take note of would be the scheduling of posts. This is really important because there is a golden rule in community management that states that you can’t post too many things at one time. At most, you should only post a max of two posts per day although most community managers would prefer once per day or even one in every two days to not overload the followers.
#9 Have a Unique Branding Style
Lastly, have a unique style when you post content and captions. For example, if you have a coffee shop, then your pictures should represent what you want your coffee shop wants to show. For instance, if you want to emphasize a warm environment where your customers can drink coffee, then the color of your pictures should be warm and cozy. That can be your branding style that will give the followers an indication that it is your brand’s picture.
These are some really effective social media management tips for getting more followers on your Instagram account. Do remember that growing your Instagram is not something that is done overnight. It takes a lot of time and effort as well as a lot of knows how. However, if you can pull it off, you’ll definitely reap the benefits in the long term.