Celebrities are no less than a brand. Their image in front of the audience depends upon how much profits they earn. They are paid based on the followers they have. This is the reason why celebrities need Digital marketing.
If a celebrity wants to increase its audience, it can do it with digital marketing. It is cost-effective, and it can reach an enormous audience. With the help of online marketing, celebrities get to know their audience, and they can promote their brand or product accordingly.
With celebrities’ influence so great in this current generation, it was only a matter of time before businesses and companies started to use celebrities for marketing their products on social media where they are in control. Celebrities such as Kim Kardashian have over 45m people choosing to read every tweet she posts which means if a business can get her to tweet about their product or service, there is a potential for large amounts of exposure and a considerable amount of interest.
Benefits of Social Media management:
If we are talking about digital marketing, how can we forget about social media marketing? In the past few years, social media has become an essential part of everyone’s life, whether it’s a celebrity or their fans. Some social media platforms like Instagram, Facebook, Twitter, etc.
Social media allows the celebrity and their fans to:
- Interact with each other
- Update the followers with their upcoming tours, collaborations, and many other things.
- Promote the brand, projects and collaboration that they are upto.
- Celebrities can promote their social media connecting with their followers every now and then.
- Prepare the appropriate and in-demand content so that the fan-following can be increased.
How does celebrity social media management work?
There may be questions arising as to who manages their social media account? Not all celebrities handle their social media account on their own all the time. We see some posts and updates, random ones, during some specific shout outs, promotions, and announcements. However, these promotions are likely to be handled by social media manager.
Role of Social Media Management for Celebrity Branding:
- Celebrities need top-notch social media managers to maintain a subtle balance between the marketer and the clients
- The celebrities need to keep their social media accounts entertaining and of business aspects as well.
- Social Media management enables the celebrities to post their personal as well as professional aspects intact in one go.
- Social Media managers make sure the celebrities have an on-point social presence.
- To increase the targeted and value reach, proper social media management should be opted by the celebrities.
Conclusion: This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms like Instagram, Facebook, Twitter, etc. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The above mentioned points investigate how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.
