How to Find the Best Name for Your Business in 2021 – Shamsher Khan

How to Find the Best Name for Your Business in 2021

The perfect brand name is paramount to the success of any business because it can optimize and transform it from an ordinary company into an industry leader. 

But that’s not the only reason your business needs a perfect name. There are tens, maybe hundreds of brands, that your customers get to choose from whenever they visit any store. Not to mention that every customer is bombarded by an average of 10,000 brand messages daily.

Interestingly, it takes the average customer a tenth of a second to decide which brand to choose and which one to ignore.

And any brand that must be chosen must be able to create a great first impression with its name because a brand’s name is the first thing customers interact with, way before they try the product. 

So, how do you find the perfect name for your business? Let’s show you how. 

But first:

Businesses Everywhere are Adopting Great Names

Before you make big business moves that’ll thrust your new company into the limelight, you must get a great name because every entrepreneur who finds a great name for their business has also discovered the best brand identity.

Just so you know, several startups—both past and present—have recognized that without the perfect name headlining their business, there’s little chance they could ever achieve success.

Companies like Amazon had to change their name from Cadabra, Nike changed its name from Blue Ribbon Sports, and Google also changed its name from Backrub. These companies took pragmatic steps to upgrade their brand names, and today they’re the leaders in their industry.  

Here’s what the Perfect Brand Name Helped them Achieve

Getting the perfect brand name helped these companies:

  •       Consistently attract new customers
  •       Build a loyal customers base
  •       Attract brilliant and dedicated employees
  •       Develop a remarkable brand identity and company culture
  •       Create buzz and excitement in their respective industry
  •       Increase the sales of their products
  •       Reduce the cost of running ads

Now that you have a better understanding of everything your business stands to gain, it’s time to discover how to find the perfect name for your business.

How to Get the Perfect Name For Your Business 

Courtesy: Unsplash

For some entrepreneurs, finding the perfect name for their business was easy, for others it was difficult, while for some, it was impossible. But all that depended on their business, skill, and dedication to the task.


Here’s a simple guide that’d help you easily find the perfect name for your brand.

  • Have a Mental Picture of Your Business in the Future  

Everyone knows that the level of success any entrepreneur achieves with their business is directly proportional to the amount of knowledge they have and use.

So, if you want to create a product or brand that’ll hook your audience, you’d need to gather lots of information about:

  • Your Audience
  • Your Competition
  • Your Business
  • Your Industry

And yes, to get the best for your brand you must draw lots of information from all these aspects. Begin by getting a wholistic view of what works in your industry and what doesn’t, understand your customer’s expectations, and try to balance them with your brand’s personal touch.  

It’s important to remember that great brand names come from powerful brand concepts, and that’s simply because naming a good concept is a lot easier than naming a terrible one. 

  • Decide the Best Tone for Your Brand Name

Courtesy: Unsplash

A brand’s tone is the invisible magnet that determines how strongly attracted customers would be to your name. If you don’t get the right tone, your brand name would lose potency and cannot connect with your target audience.

But with an in-depth understanding of your audience and industry, you’d be able to set a tone that aligns with the needs, desires, and expectation of your customers.

Apple is just the name of another fruit, but Steve Jobs infused his brand’s concepts and context into the word. Now it stands out in the tech industry as a simple, elegant, and unique brand that thinks differently. 

  • Understand your Brand’s Element

Your Brand’s elements are the soul of your business. And one quick you can identify these elements is by understanding your brand’s big ideas, values, story, culture, and value proposition.

Your brand’s elements are important pointers to the perfect brand name, and would also play a key role in shaping your business so it remains relatable to your customers.

  • Start Brainstorming

Courtesy: Unsplash

Turn on your creativity and let your imagination run wild like the wind. Look through dictionaries, thesaurus, anywhere and everywhere for words that communicate the message you want your brand to make.

Brainstorming requires a lot of time, attention, discipline, and energy. And if this sounds too much for you, then get a team and enlighten them on what exactly you need, so they can help you find the best name and make the process easy.

But, if getting a team isn’t your style, then using a powerful business name generator is your best option because it can yield unique names that’d trigger your creativity.

Keep Your Eyes Peeled

Taking a name that someone else has already trademarked can land your young business in hot water. So ensure you double-check your name with the US Patent and Trademark Office to make sure it’s not been trademarked by anyone.

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About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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