A Quick Guide To Growing Your Brand’s Social Media Following

The goal of social media marketing should go beyond simply publishing content. Putting forward an authentic and interesting representation of your brand is a top priority, and your business should go above and beyond to achieve this. 

While ‘engagement’ is often talked about, few businesses actually understand how to generate it organically. Growth isn’t immediate. One or two viral posts can’t create permanent change. But if you put time to good use, you can build brand loyalty and gain more followers like never before.

Young happy friends sharing content on streaming platform with digital web camera – Modern marketing concept with millenial guys and girls having fun vlogging live feeds on social media network

Here are strategies for effectively growing your social media following. Continue reading to learn more. 

  • Use Social Media Tools 

Social media can increase your audience, leads, and sales. But social networking can be time-consuming. Its scope covers both analytical and graphic design responsibilities. Using good social media management tools can help you find the proper individuals to implement your social media marketing strategy. 

There are several options available, so do your research to choose the best one. By doing so, you may maximize the value of your resources. A useful social media tool like UseViral can help you map out your objectives and strategies.

  • Choose The Right Network To Post Content

Your intended audience probably utilizes a variety of social media, from Instagram and Twitter to LinkedIn, Facebook, and the like. Nonetheless, before diving completely into social media marketing, it is important to take into account the unique characteristics of each site and its user base.

  • Facebook. Users tend to be well-educated, adult individuals. Moreover, half of users are women, and most access the site via mobile devices. To gain Facebook views, you need to be fully knowledgeable of the users of the platform.
  • LinkedIn. Users tend to be older on LinkedIn, which makes sense given the site’s target audience of seasoned businesspeople. Nonetheless, millennials are increasingly using LinkedIn. Their strong purchasing power and early professional status make them a desirable target market.

  • Instagram. Instagram users are disproportionately young and female; they also tend to be well-educated. Like Twitter, they attract users from all around the world and come from a wide variety of socioeconomic backgrounds.

  • Twitter. Like Facebook, Twitter users tend to be adults with higher salaries, although the gender ratio of men to women is even. Twitter users come from all over the world and they can view and share your tweets about your company.

  • YouTube. The recommendation system on YouTube is largely responsible for shaping the viewing habits of its younger user base. Men make up more than half of users, and mobile devices are the most popular access point.

Knowing the platforms’ unique demographic, you can precisely direct your efforts toward the platform that serves your business and its target audience.

  • Put Value To Your Content

Add more value to your posts. This refers to content that does more than simply advertise your business. Don’t just spam them with sales pitches; supply useful content as well, such as information or motivation. If you go the extra mile for them, they’ll be loyal to you.

Design content for your intended audience. Perhaps you’re curious about the best way to learn what your target demographic enjoys. Checking your analytics can help you answer this concern and influence your content strategy.

You can also ask your audience what they like to see. Invite followers to share their favorite types of posts. You may adapt future content to their interests, and they’ll feel heard.

Examples of popular forms of online content that are shared frequently are relevant:

  • Opinions;
  • Trends;
  • News;
  • Data;
  • Cute and funny content; and others.
  • Be Flexible

Know that what is effective at the moment may not be effective in the future. For instance, strategies that gain Facebook views today may not be as effective tomorrow. Your ability to adapt will be crucial to your continued success. You must always be ready to examine the effectiveness of your content and make adjustments accordingly.

  • Connect With Industry Leaders 

Establishing relationships with influencers in your field can help you develop your social media strategy and attract followers. Customers and potential buyers are paying attention to these businesses and people because they are seen as industry leaders. Make use of that to your advantage.

  • Choose Targeted Hashtags

Using the right hashtags can boost your brand’s social media following. If you spam followers, social media platforms’ algorithms may penalize you. When posting, consider who should see it.

Relevant hashtags can be discovered in a number of ways:  

  • You can use the search bar. For example, on Instagram, users can do this by going to the app’s Tags section and entering a relevant keyword. After, Instagram will provide a variety of hashtags. Try to find tags that clearly define your topic but aren’t so overused that they disappear immediately. 
  • Use industry influencers’ hashtags.  
  • Take a look at what your competitors are posting and adopt some of their non-branded tags. Before using any hashtags, make sure you check to see whether they’re already being used by any of these accounts in a campaign. 
  • Check posts that use hashtags that you know work. How do these posts use other hashtags? Any of these tags might be useful for your brand.


There are several advantages for brands that come from implementing these strategies into their social media marketing campaigns, including greater brand visibility, increased engagement, and insight into the competitive marketplace. It’s recommended to gain an understanding of the various strategies that are currently available as well as some best practices to adhere to.


About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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