“Good Search Engine Optimization (SEO) work only gets better over time. It only searches engine tricks that need to keep changing when the ranking algorithms change.” -Jill Whalen
Search Engine Optimization (SEO for brevity) is still a very much relevant technique today. In the digital world, if you want your business to make waves or at least be discovered, you should exert your endeavors into improving your SEO techniques. However, much like most of the digital and online marketing strategies utilized by businesses, SEO in the Philippines is a hit or miss thing, and there is no clear way as to how to get it right, you will eventually get better at it the more you use it.
However, as with novices struggling with fresh online marketing techniques, many companies still find themselves inept in using SEO and as a result, would commit mistakes that could have easily been rectified if they had brushed up on their basic SEO techniques and skills. One of the glaring mistakes they make technical and on-page habits that could easily be addressed and would take little to no time to correct. It might seem a tad bit insignificant to you, but you would be surprised that it can make an immense difference to your overall search rankings.
Take note; your on-page issues are not negligible as this is part of the overall user experience. After all, web design companies can only take you so far if you have major issues with your page. Excelling at basic SEO skills means you have the edge over your competition, so it is best to hone and enhance them. However, how do you pinpoint which on-page techniques are not being implemented correctly? Well, take a gander below and read on the technical SEO issues most website owners are experiencing:
1.) Duplicate Content
While there is not a penalty against duplicate content, this does not mean that you should ignore this issue altogether. You will find that the problem arises when you have similar web pages fighting for the same search positions in search engines. As a result, Google would end up filtering one at the expense of another which may not exactly be the page you want to rank. To address this issue, make sure to use the rel=canonical attribute which would help you by letting Google know which exactly of your duplicate pages to rank.
2.) Title Tag Issues
One of the fatal mistakes a website owner can do is not designate a title tag. Title tags are incredibly important as they identify what any page on your site is about in a concise and accurate way to search engines as well as your visitors. A whopping thirty-five percent of websites have duplicate title tags while fifteen percent have too much text in the tag, eight percent are missing them while four percent do not provide enough text. Address this problem by writing appropriate title tags for SEO.
3.) Missing alt Tags and Broken Images
Images make your content and web pages come to life, so from time to time, it is imperative that you check your website to see if all images are still functioning properly. Your alt tags are a nifty way to describe your images to search engines accurately. Furthermore, they ensure that they are indexed correctly in a picture search which means you can garner extra traffic to your website through your image. Like broken links, broken images cause issues and would provide an overall poor user experience. Avoid this by making sure your images are your own or are from your own media library and not a third party image host. Lastly, you should optimize your images for SEO as well.
4.) Meta Descriptions
Never leave your content without a meta description as it gives a brief overview of what the content is all about. It is the short paragraph of text that is placed in the HTML of a web page and would appear under your page's URL in the search results. Be as brief and descriptive as possible in your meta descriptions and do not leave it blank. Furthermore, check if you have duplicate meta descriptions and brush up on your skills as to how to write one.
5.) Broken Internal and External Links
It has been shown that at least thirty-five percent of websites have broken internal links that would return bad HTTP status codes while a staggering seventy percent of this would return a $xx page not found a code. Twenty-five percent had broken external links which can impair your website's authority in the long run. Ensure that your internal and external links are routinely checked and check for crawl errors. Furthermore, it would not hurt to learn the best practices for internal linking as well.
Conclusion: There are many factors affecting on page optimization. Time to time you to need to update broken links, images to get your web page ranked. By optimizing these issues you can optimize on page SEO.