eCommerce Management: 10 Tools That Will Help You Market Products Better
Shamsher Khan
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10 Tools That Will Help You Market Ecommerce Products Better

ECommerce management takes a great deal of patience and investment. Oftentimes, businesses are unable to afford to hire marketing consultants and employees to manage all tasks related to managing an eCommerce business. Good thing, there are a lot of eCommerce marketing tools to help you get things done. So what are the best eCommerce marketing tools we know so far?

Tools That Will Help You Market Products Better

  • eCommerce Platforms 

These are ready-to-use eCommerce software applications that cover all the aspects you need to sell products online and manage inventory.

Here are some of the examples of eCommerce Platforms:

Shopify would be the boss of all bosses if eCommerce tools were a mob. This tool is without a doubt the most widely used eCommerce platform. A professional storefront, a payment processor, and a Shopify POS program are all included with Shopify. You may arrange things/products into collections or utilize smart collections to generate interesting groups, such as goods under $50, item bundles, and other parameter-focused groupings, using the product management tools. These aspects can be quite beneficial in terms of product promotion.

Pricing: The most basic Shopify subscription is $29 per month, with a free trial available.

Unlike other eCommerce tools, BigCommerce somehow doesn’t set restrictions on subscriptions based on the quantity of staff or the number of products. As an outcome, all services give you to submit an infinite number of items. The capacity to create a limitless amount of units provides an eCommerce corporation with lots of good space to grow. Outside of all this, there is indeed a multitude of straightforward services including consumer classification, deserted cart retrieval, transaction processing (over 65 online payments), and etc.

Pricing: BigCommerce’s base package is $29.95 per month and includes a one-month free trial.

  • Payment Processing Tools 

A payment processor acts as an intermediate between the merchant, the merchant’s bank, and the issuing bank, authorizing and managing transactions and is easier to use than manual photo editor tools. Furthermore, payment processors are often outdated and require technology to process payments (think terminals and POS systems). A payment gateway, on the other hand, manages both of these tasks as well as the transmission of payments between the business and the client.

Founded in 1998, PayPal is the market leader and accounts for nearly 55% of the market. Money can be sent by customers using their credit card directly to the recipient’s email address. Charge per transaction is relatively low and there are no hidden monthly charges or setup fees, making it amongst the top choice for customers and eCommerce businesses.”

Price: PayPal is free, however, PayPal Payments Pro charges 2.9 percent + $0.30 for each transaction in the United States. They’re 4.4 percent plus a set cost for overseas transactions. The fixed cost, like the usual transaction fees, varies by region.

B. Square

Square is indeed the fourth-largest payment solution, with 2.33 percent of the market share. Square is an excellent payment processing option for eCommerce firms, particularly those that are just getting started. The costs are reasonable, and they have the technical expertise to meet all of your requirements. The speedy pay solution is straightforward to get around and is secure. When you’re doing a hybrid of online and physical marketing, they also offer an additional sophisticated POS platform for your eCommerce apps. 

Price: For non – contact transactions, scanned or implanted chip credit cards, and scanned magnetic stripe credit cards, Square’s regular processing cost is 2.6 percent + 10%. A 3.5 percent + 15 charge applies to transactions that are physically typed in, completed utilizing Card on Record, or physically inputted through a Virtual Terminal.

C. Venmo

Venmo is a PayPal-owned mobile peer-to-peer payment service. Venmo users with business profiles may receive payments for goods and services from Venmo consumers. Venmo accounts may be linked in applications and on websites, and payments can be handled via Braintree. Add Venmo as a payment option to your website with ease. 

Price: 1.9%+$0.10 per transaction.

  • Customer Relationship Management (CRM) Tools 

CRM is an organized method of establishing, managing, and sustaining a lucrative connection with customers. CRM refers to a system for recording and analyzing all of our interactions and communications with customers and clients. CRM essentially acts as a central pool for the firm, ensuring that customer interactions are simple, secure, and scalable.

This program will allow you to customize how you handle client data, interactions, and procedures. It will keep all of the information safe. Using an embedded contact page, users will indeed be capable to accumulate prospects online. Leads obtained on many other methods can potentially be instantly added. permits you to integrate prospects from a wide range of sources.

Price: offers four different price options: Basic ($17/month), Standard ($26/month), Pro ($39/month), and Enterprise ($49/month). These fees are for two users and are based on an annual billing cycle. The product is available for a free trial. is a small to medium-sized sales team’s lead management application. It includes tools for separating cold prospects from hot leads, team collaboration, tracking lead messages and interactions, visual and customized sales funnels for tracking progress, and more.

Price: It starts at $12 a month for each user. Billed on a yearly or monthly basis. There is a free 15-day trial available.

Zoho CRM is a cloud-based Customer Relationship Management system that has been around for over 15 years and caters to SMBs, large clients, and a variety of different sorts of organizations, regardless of their size. It’s a fully functional company platform that’s more than simply a sales funnel or lead management tool. It is the only vendor in the market with over 40 in-house business applications, all of which are mobile-friendly, and it interfaces with over 500 major eCommerce apps.

Price: It’s free for up to 3 users and has a standard fee of $14.

  • Email Marketing Tools

Email is still the most used method of communication. With so many social media platforms to choose from, it’s easy to forget that email is still the most effective promotional tool for online shops, whether you’re measuring clicks, conversions, or total ROI. In fact, email has a four-fold higher ROI than any other marketing channel, including social media, direct mail, and sponsored search.

While most email systems are built to deliver email, Klaviyo was built to collect consumer data from eCommerce sites and use it to create tailored email campaigns. Multiple abandoned cart follow-up sequences are included to boost conversions and purchases. To enhance your lead generation, Klaviyo interfaces with all eCommerce site designer customer-developed and conventional CRM platforms. It contains an email and ad system in its fully automated marketing strategy. It may be tailored to any specific segmentation.

Price: For up to 500 subscribers and 3,000 emails, the price starts at $25 per month.

Small and medium-sized businesses love MailChimp, which has over 14 million clients. It became known for its ease of use and emphasis on attractive, well-designed email templates and opt-in forms. Trigger-based messaging, spam score checks and comprehensive reporting are just a few of the features. You may also employ geo-targeting and time-zone-based distribution, as well as preview your messages in multiple email clients.

Price:  2000 clients are free; each extra 500 members costs around $5 monthly. Enterprise-level features cost $199 per month.

Hubspot’s email management solutions are based on a greater Marketing Hub bundle which incorporates things from contact tracking to blogging content maintenance. It’s a user-friendly platform with all the capabilities you’d expect, and it’s great for people searching for more than simply an email marketing solution.

Price: Basic packages start at $200 per month, with one-year commitments required. The cost of an enterprise plan starts at $2,400 per month. Email marketing is not included in the free plan. They provide a no-cost demo.

  • SEO Tools

While SEO is among the most important aspects of online marketing, it has been one of the toughest skills to master. Even if you’re launching a weblog, an eCommerce site, or even a SaaS company, you’ll require web traffic. To gain inbound links, you should also position on Google for specific keywords. If you should do keyword analysis, assess your site, perform competitive research, or merely want to see how high you perform on Google, via one of the best SEO programs is vital.


GrowthBar is one of the most user-friendly SEO tools available. Clients could obtain thousands of keyword results, links from rivals, Google Ads analytics, and produce blog material with just one tap. GrowthBar is indeed a tool developed using Accessible AI, one of the most complex language models yet constructed. It guarantees the conclusions and opinions are of the top class. It’s sleek, fluid, and entirely simple. This is gaining a favored alternative among businesses, micro firms, and freelancers owing to its user-friendly design and extensive data sets.

Price: Before converting to a premium membership, you may try GrowthBar gratis lasting 5 days. For $29/month, you get an easy, remarkable SEO tool.

One of our favorite SEO tools for eCommerce on the market is Ahrefs. It is not only the second-fastest web crawler (second only to Google), but it also boasts the nicest user interface of all the tools on our list. Backlink inspections, market research, URL evaluations, keyword study, and much more all seem to be typical applications. Organic search data from Ahrefs may be used to examine the traffic of your rivals’ websites. The gathered information is generally utilized inbound marketing, keyword analysis, SEO methods, ranking monitoring, plus content marketing by users.

Price: By joining up for a 7-day trial, you may sample the product for $7. Then you may sign up for one of the subscription plans, which range from $99 to $999.

Over the last several years, SEMRush has established quite a reputation for itself. They essentially elevated competition research to a new level. The nicest feature about SEMRush is that you can investigate your competitors in over 20 different methods. They’re referred to as “stealth techniques” by Robbie Richards. You can uncover their finest backlinks, keywords, and content, among other things. It’s even good for PPC and sponsored traffic.

Price: SEMRush costs $199 a month for the Pro version.

  • Design Tools 

Whether starting from scratch or simply refreshing the appearance of an existing eCommerce site, retailers may find lots of support with free online design tools and manual photo editors. A selection of free online design tools for retailers is provided below. Fonts, patterns, logos, photos, website design, team collaboration, and design inspiration are all available as tools. All of these programs are free to use, however, some do have paid options.

Pixelied is a simple design tool that lets you generate a wide range of visuals for your company. Pixelied includes templates for anything from social media photos and web banners to marketing brochures, flyers, business cards, and presentations, as well as a lot more. Pixelied features a template for any marketing picture you could require.

Price: Lifetime access for only $97.00 (Pay once and own forever with no monthly fees)

This is one of the most effective and user-friendly professional picture editors for removing backgrounds from images. This program is free, and it can help you save money and effort on the tedious and time-consuming operation of removing image backgrounds. Its API can be completely connected with other applications, and its AI technology can adjust and speed up your workflow by processing hundreds of files in a single click. Photographers, eCommerce tools, Media, and Marketing groups, as well as individuals who wish to try their hand at picture editing, will find Removal.AI to be the most useful background remover for eCommerce.

Price: A paid subscription is also available for higher resolution photographs, despite the fact that it is free. The cost of 75,000 photos starts at $0.05 per image or $3,799 per month.

Photoshop, which was first released in 1988, has become an indispensable tool for designers. Imagine a manual photo editing software that allows you to confidently bring your artistic flair into the digital realm, a program that complements your artistic style. Photoshop is a strong application for making prints and patterns that will help you be the best designer you can be. It includes a plethora of options, tools, and settings for graphic designers to open up new possibilities and produce more realistic designs in the right direction.

Price: US$20.99/month — Covers Photoshop for either the PC as well as the iPad. Adobe Fresco also includes sketching and paintings.

  • Analytics and Tracking 

The multitude of available alternatives when examining the many web analytics tools that your business requires might be intimidating for organizations that don’t know how to utilize them. That’s when hiring someone to thoroughly examine all of the reports comes in handy. You won’t utilize all of these tools all of the time, but knowing about some of the best ones and how they fit into your entire online strategy is useful. Using numerous tools just adds to your understanding of your consumers and increases your success rate.

Google Analytics is the most user-friendly and powerful web analytics tool available. It is a fully free tool that delivers precise information about visits to your website. According to the site’s use statistics, over half of the top 10,000 websites in the world utilize it to learn about their users’ origins, what they are doing while being on your page, or how often people visit, among several other things. You can obtain more specific data as you get more involved in the site’s statistics, but it’s the convenience of use that makes it one of the most popular services.

Price: Free

Google Search Console, previously Google WebMaster, is a complimentary charity that enables you improve the ranking of your website. You may employ it to figure out how many people are visiting your website and how they found it, regardless of whether they are using a desktop or a mobile device to access it. It also aids in determining which of your website’s pages are the most popular. It may also assist you in locating and correcting website issues, submitting a Sitemap, making suggestions, and so on.

Price: Free

The most often used Etsy SEO tool is eRank. ERank was founded with a purpose to help handmade companies flourish, and it was created exclusively for Etsy sellers! Identify long-tail keywords used by genuine purchasers in Etsy, Amazon, eBay, Pinterest, and Google Shopping searches. Keep an eye on what other vendors in your industry are selling and see how your store stacks up. Find out where your listings would show in a typical consumer search, and then see how your modifications affect your ranking.

Price: There’s a free version. The paid version is $5.99 per month

  • Social Media Management 

When you consider all of the tasks that must be completed by social media marketers on a daily basis, from content production and posting to analytics and reporting, it’s easy to get overwhelmed. Thankfully, you have access to a plethora of amazing social media managing eCommerce tools. These technologies can assist you to streamline your processes and save time by ensuring that your material is delivered to the appropriate audience.

Post Planner is a simple, user-friendly social media management tool that small organizations and individuals use to help them achieve substantial social media engagement and results. They provide a number of services, including publication, interaction, analytics, easy landing pages, and team collaboration. To assist social media marketers and teams perform more efficiently and successfully, we actively examine and enhance our solutions.

Price: They provide flexible pricing from $5 (Small Business) and $299 (Enterprise) that can be billed monthly or annually (with a 14-day free trial).

From social media scheduling to monitoring to reporting, Sprout Social integrates multiple social media tools into one platform. Sprout Social is one of the few social media management systems that include CRM functionality. Having a thorough profile of your consumers allows you to better serve them and establish deeper connections.

Prices: With a 30-day free trial, users may pay $99, $149, or $249 each month.


Due to the fierce competition in the eCommerce market, businesses have been compelled to move beyond traditional methods of operating their stores. You can capture the attention of your visitors and convert them into customers by constructing appealing stores and managing them properly. You can run your business without any technical knowledge by using some of the greatest eCommerce tools.

About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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