Scope of Digital Marketing in Canada

Are you planning to go to Canada? Are you searching for digital marketing job opportunities in Canada? Read the article to know the options the country provides to immigrant citizens. Canada is the most preferred country that gives job opportunities in all types of industry. You can reach your aim with hard work and some technical knowledge.

Digital marketing Job opportunities in Canada 

There is a rapid growth of digital marketing in Canada. The number of people using the Internet in the country is 90%; therefore, it becomes vital for every business to reach customers via the Internet. As a result, the demand for digital marketing is rapidly increasing in Canada and some of its cities. As a result, every company has a digital marketing team to market its products and manage its marketing projects.

Social media marketing is in high demand in Canada

Average pay scale of digital marketing in Canada 

According to the job portals, the average pay scale of Glassdoor and Indeed is between CAD 53257 to CAD 68000, which is C $11- C$12 per hour. With a good job profile, experience, and qualification, the salary can vary. SEO specialist, digital marketing manager, and SMM are some of the highest-paying jobs.

Types of Jobs in Digital marketing 

Companies usually hire digital marketing professionals on a full-time basis. However, if you are a student or fresh graduate, the company will hire you for an internship. Some job types preferred in Canada are Full-time, permanent, on contract basis, temporary or part-time basis, and training.

Cities providing Job opportunities in Canada 

Digital marketing is most prevalent in big cities because most businesses are in the cities like Toronto, Montreal, Vancouver, Mississauga, and Calgary. There are many job opportunities provided in big cities.

Job responsibilities of Digital Marketing Professionals 

The work responsibility of digital marketing professionals depends upon the type of job they are doing and in which field. Some of the tasks you need to perform daily are as follows:

  • Understanding clients requirement and doing business analysis
  • Doing competitive research
  • As per the client’s requirement, executing a digital marketing strategy
  • Identifying and analyzing the online market and seeing the digital marketing opportunities
  • Building SEO strategies for clients
  • Marketing on social media for your projects
  • Updating of social media pages from time to time
  • Executing email marketing and generating leads for the clients
  • Be aware of all the current market trends

Canada Visa for immigration 

There is a various category of Canadian visa government provides you. The best one to choose is Canada Permanent resident visa as you can efficiently work and settle there. On the other hand, the Canada PR visa grants you some advantages. You can work there as an employee, invest in your own business, and most importantly, any company can hire you without taking permission from the government.

Skills and Certificates required in Digital marketing 

You need to have the following certificates and skills for applying for the job:

  • It would be best if you had a bachelors degree in marketing, communication, or advertising
  • It will be beneficial for you if you have a post-graduation or diploma certificate in marketing
  • Advance knowledge and experience in software and tools

Certificates preferred by employers:

Some certificates are:

  • Google Analytics
  • Hubspot
  • Facebook Blue Print
  • Google Ads

General skills 

  • Fluency in English
  • Good knowledge of French
  • Good presentation skills
  • Good writing skills
  • Organizational skills


The demand for digital marketing jobs is rapidly increasing in Canada. With the advanced knowledge and skills about the trending market, you can get a job in big cities like Toronto. You not only need to work on a full-time basis, but you can be a part-time or temporary employee. French and English are mostly in demand in Canada.

About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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