There is a massive battle on the internet, and you may not have heard anything about it. This battle is between search engine optimization (SEO) and user experience (UX).
Why? Because of the best SEO practices, it is often used by people. For example, while SEO requires long content to be enriched with many keywords, your users may want to upload content through WooCommerce files or want more whitespace and readable text. The most dangerous example of UX design and SEO are at odds. After all, your website design should appeal to both people and search engines.
Here are six great ways to balance your search engine while maintaining a world-class user experience.
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Use responsive design for mobile users
When trying to create an SEO-optimized website design, it’s tough to figure out the essential elements that will help your business run successfully. Responsive design is one of the most critical aspects of your business’s success. To create an SEO-friendly website, you must integrate responsive design into your website.
Responsiveness of a website is an ability to adapt to the user’s device. Whether they access your site on a mobile phone, tablet, or desktop, they will get the best version of your website for their device.
So why is responsive design an essential part of SEO-friendly website design?
Every device has a different screen size, so your website needs to be set up to fit those screens. If you don’t set it up for mobile devices, those users won’t have a good experience on your site.
Imagine having the desktop version of your website on the phone. Your site will be smaller on the device. It will be difficult for users to read text, view images, and click on links.
This is not a good experience for your audience. Your audience will quickly leave your site and move on to a competitor with a better place.
You want leads to stay on your website for a long time because it gives an excellent impression to Google. Google will rank your website on the search engine because it thinks your site matches the user’s search.
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SEO and UX-friendly site structure
Your website needs an SEO-optimized structure because it will be easier for search engines like Google to index the site correctly. This will ensure the quality of your pages. So, use your research data to create the right pages, sort by tags, and categorize and arrange it all in a good structure. Then lay out a list of ingredients, breadcrumbs, and toppings with links.
Make sure the site is navigable because the user experience is also essential. If the user experience is better, you will increase sales. It will also increase the time spent on the page and reduce the number of bounces. These things can also help you in terms of how Google takes them.
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Improve your Site Speed
More than ten years have passed, and Google has not changed its algorithm for finding the fastest sites.
It is still one of the most influential brands for Google. First, test your site speed with Pingdom or GTmetrix and see how it performs.
Your SEO team needs to know how to improve page speed. Experts say that for every 1-second delay in download speed, the number of visitors decreases by at least 5%. So, this is the first step towards satisfying your customers and improving their experience.
Customers will experience your page better if the site is highly responsive. Other ways to improve your page speed include hosting on a dedicated server, reducing the number of plugins, and installing media.
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Be strategic with your headings, subheadings, and calls-to-action
These so-called rich posts do two things: they anchor and direct your visitor’s attention to your site, and they support your browsing experience, making them an excellent place to start.
For UX, web designers often use graphic design. They arrange the graphic elements of the page in order of importance. This visual command will affect the knowledge seen by the viewer’s eyes. Text headings, called H1s, are usually typed in the most prominent or boldest type, and subheadings in a smaller font. This helps your website visitors to navigate the information quickly when they crawl your page.
The main heading on a web page for SEO is usually the H1 tag. H1 is an HTML tag, traditionally written as <h1>, that tells search engines the title. Before writing the page title, subheadings, and calls to action, do some keyword research and think about the focus of each page. Include keywords in tags, keeping the language clear and readable. Your visitors will know the difference between useful, informative, and keyword-filled content written for SEO.
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Compress image sizes
Another way to make your website load faster is to reduce the number of images. So ensure you provide the minimum size of your image on your website. The idea still needs to look good because the look and feel of your website can improve user experience, especially if you are running an online store.
You get the most images right when your website loads on the desktop. A three-second load time will be good for blog posts because they usually have more ideas. There are also many plugins out there that can use multiple images.
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Incorporate Social Media Pages
Creating landing pages for specific services can improve your visibility. Instead of a page that combines many benefits, why not publish your page and set up separate pages for particular services instead?
Of course, you can use your keywords when you focus on specific services, but not when you try to talk about all your services at once. Social media pages can be your best place to connect with and get feedback from your customers.
You can learn about their opinion from social media discussions. In addition, the Google algorithm prefers pages with high traffic. You can add a great and attractive social media page for your SEO ranking.
Last Words
These are the methods you can use to create an SEO-friendly website. But don’t stop at the first version of your site. Instead, check user behavior with your existing search engine and use the data to change your website at least every three months permanently.
