If you have ended up on this article it is because you are interested in finding out more about the Call To Action tool. The Call To Action or CTA, are very important for the purposes of web marketing campaigns and can be the difference between losing a potential client or close a sale.
But let’s start from the beginning, what is meant by Call To Action?
A CTA is usually represented by a word or phrase that prompts the user to take a specified action. Usually, the CTAs are positioned in the form of a real virtual button, in a strategic point of a web page. If you use this tool well, you can influence users who browse your site or who read your content, to follow a predetermined path, which can have multiple purposes such as:
- Read the rest of the article;
- Purchase a product or service;
- Download a download;
- Sign up for your newsletter;
- Share the content you just read on social media in order to increase the visibility of your business.
However, we must be careful, as not all Call To Action are persuasive and powerful, indeed very often it is easy to run into boring and uninviting CTAs .
Let’s see together what are the four possible Call To Action that you can find if you browse the web.
CTAs are usually located in:
- Texts in social media posts;
- Strategic points of the web pages through buttons;
- Anchor texts in blog posts;
- Within e-mails, through buttons.
Let’s discover together each of these types of Call To Action
CTA as text in social media posts
If social media is included in your web marketing strategy, you know perfectly well how much a well thought out Call To Action can make a difference. In fact, it seems that creating CTAs within posts is particularly fruitful. At the same time, it will be very difficult to capture the attention of the public on these platforms, as there will be numerous elements that can distract them from your focus.
Strategic buttons positioned within web pages
This is one of the most common places where you will be able to find a Call To Action. Surely you have already seen them. To be well structured and clearly visible, the Call To Action buttons must be quite large and above all well separated from the rest of the text. The large button is very important, in fact this detail is highly appreciated by mobile users, who therefore move around the web using their fingers and not the mouse cursor.
Anchor texts in blog posts
Most often in blog articles, you will find a CTA, usually represented by a link embedded somewhere in the article text. The Call To Action textual help a lot in improving the user experience. Through this tool you can invite users to read related posts, follow other tutorials, or follow you and / or share your article on social networks.
The most important Call To Action are obviously those dedicated to entice users to sign up or to purchase a product or purchase. These CTAs are typically placed strategically either at the beginning or at the end of an article.
Textual buttons or CTAs within the email body
You could also take advantage of the Call To Action tool in an email marketing strategy. Even this type of CTA scrolls before our eyes every day usually used for:
- To entice the user to take advantage of some temporary discounts;
- Read an important article;
- Download a document.
Now let’s see how to create a perfect Call To Action.
When you are about to build a CTA , pay close attention to the words (Content is The King, are you interested in textual content? Read here !), Which you use, because the latter are very important. In fact, it is precisely the expression you will use that will entice users to click on the button so here are the steps that you will need to follow carefully to avoid making mistakes and create an effective Call To Action .
Use words that encourage action
The best Call To Action uses action words that allow users to instantly learn the path they should take.
The value of what you offer
In the button of your CTA use words such as “free” or “free”, make users understand immediately what you are offering and at what price, in order to make your product or offer more competitive on the market.
Inspiring and brilliant CTAs
A good Call To Action is based on people’s psychology, and it is right to combine elements that stimulate curiosity and anticipate the user’s moves by a few seconds.
Design and build your Call To Action buttons
Design is an element to be taken into consideration when creating a functional CTA.
But how is a Call To Action structured that differs from the others that are online?
- Optimize the Call To Action button also for mobile phones;
- Use the white space on the page effectively, so that the button is separated from the text and segments;
- Make sure that the Call To Action button is in contrast with the colors of the rest of the page;
- Pay attention to the size of the button as it must be quite large and visible, but still not huge.
- Test your Call To Action
Once you have created your CTA you will need to test it. You will be able to create numerous Call To Actions to practice, and if the first time does not give you the desired results, you can try again and again. To understand this, just keep an eye on the data you receive from the button. You will be able to experiment with the colors, the size of the buttons, the text, the links to other texts, the shape, the structure and the strategic positioning of your Call To Action , the more you try, the more you will find the perfect solution to attract more users through this tool.
