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A Brief Guide to Professional Blogging

  • May 17 2021
  • Shamsher

Are you also planning to start a blog and become a professional blogger? If yes, then there must be several thoughts running on your mind like how to start a blog, how to implement strategies to make it successful, and how to learn the basics of professional blogging. It is quite natural to have plenty of thoughts in mind before actually jotting down on the final execution, so you absolutely need not to worry as we have brought you a brief yet a very important guide to Professional Blogging.

With this guide, you will be able to able to start your blog with very much ease and perfection. Everything is listed step by step for your better understanding.

The things you will learn through this guide are:

  • Selecting the Right Platform for blogging?
  • Choosing the perfect Domain and hosting
  • Setting up a professional email from the very start
  • Setting up tools required for blogging
  • Learning more about the required licenses and copyrights
  • Onsite/Offsite SEO (Search Engine Optimisation)
  • How to search for the appropriate keyword.
  • Utilizing social media to boost the professional blogging

So let us explore the basics of professional blogging.

  1. Selecting the right platform for blogging?

Yes, you have read it correctly. The very first thing to be considered is the right platform for the blogging. There are various free blogging sites available that can be really helpful, to begin with, but if you are serious about blogging, then you should avoid using these free websites.

You can choose which platform to opt for blogging, and the following things should be kept in mind while choosing the platform-

  • The entire interface must be user-friendly
  • Avoid selecting ones that offer too much technicality along.
  • Select the one that you will feel comfortable with while using.

The examples of such websites are-

  • Wordpress.org,
  • Tumblr,
  • Medium,
  • Blogger,
  • Weebly and many more.
  1. Choosing the perfect Domain and hosting

Right after choosing the platform to start a blog, you need to figure out the Domain and specific niche. The task does not only limit to choose a name, but the focus should be on the research that this process involves. One should choose the Domain and host wisely, as both of these will be enabling you to run your blog successfully.

Few things to remember while choosing a domain-

  • Try to use keyword in your Domain
  • Keep your Domain short and easy
  • Avoid hyphens or symbols in Domain

Some examples of Web-hostings are-

  • Bluehost
  • Dreamhost
  • HostGator
  • Hostinger
  • DreamHost
  1. Setting up a professional email from the very start.

Having a professional email right from the beginning can leave a great impression on your readers. Collaborations can be a big part of a blogger's life; therefore, having a professional email id maintains a professional image of your brand among the collaborators. You can clearly link your professional email to your website and enjoy the appreciations that your readers will have for you.

Advantages of having professional email for your blogs-

  • This will reduce the risk of being considered as spam.
  • It will help in collaboration.
  • Creates a professional image.
  1. Setting up tools required for blogging.

In order to work faster and better, bloggers need to set up some blogging tools. These tools help in creating quality content for the readers. There are tools for Search engine optimization as well. SEO is essential for any blog or website to rank, and this can be done without much hassle through these blogging tools.

Benefits of using Blogging tools-

  • These tools can let the bloggers set up the blog quickly
  • The quality of the blog can be improved as the tools ensure perfection.
  • The proper optimization of the content can increase the traffic of the blog.

Some examples of the blogging tools

  • Squirrly
  • Linked in Pulse
  • Trello
  • Quora
  • Fyrebox
  1. Learning more about the required licenses and copyrights

The most vital thing is to be aware of all the licenses and copyrights. The bloggers' core responsibility is to ensure that their data remains protected from being copied. There are certain copyrights and license that one should be aware of.

Benefits of having license and copyrights

  • It reduces risks for both the readers and the bloggers.
  • It creates and improves the chances of business opportunities.
  • It helps in creating an open way for establishing the brand.

Types of licenses one needs.

  • Copyright licensing
  • Patent Licensing
  • Trademark Licensing
  1. Onsite/Offsite SEO (Search Engine Optimization)

To improve the site's overall ranking and make it appear in the relevant search result, Search Engine Optimization is essential. The bloggers should be aware of the on-page SEO techniques so that while writing a blog, these parameters can be fulfilled and followed. SEO enables you to list your blog in the top search; therefore, it is a must adopt activity for bloggers.

Advantages of SEO for bloggers

It provides

  • greater visibility
  • Properly fitted keywords attract more visitors
  • It helps in promoting the blogs
  1. How to search for the appropriate keyword.

Keywords are the one of the most crucial aspects that one needs to take care of. Keywords bring and target the audience based upon their research habits.

There is an utter need to classify the keywords as head, body, and long-tail keywords. The bloggers should be aware of technical terms like search volumes, impressions, etc.

Benefits of using keywords-

  • Keywords increase the conversion
  • Placing keyword accurately results in better results
  • Helps in better understanding of market trends
  1. Utilizing social media to boost the professional blogging

Social media has boosted the entire marketing strategy these days. The role of social media in making the setup easy for bloggers is undeniable. Social media helps in creating a bridge between the readers and the bloggers so that they can present their content in a promotional way to their target audience.

Benefits of Social Media for bloggers

  • It helps in increasing the brand recognition
  • It builds and improves brand loyalty
  • Search engine ranking can be improvised


In this highly competitive world, having a prior knowledge of blogging starting it is highly required. The above-listed guide will be helpful for the budding bloggers to set up a professional blog. Once you go through this brief guide, setting up the professional blog will not be difficult for you at all.

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