A Brief Guide to Online Reputation Management

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Do you want to know how an online reputation management can lead you towards the heights of success? If yes, then get ready to know in and out of Online Reputation Management (ORM). As users today have an easy reach to every information present on the internet, and yes, every business that has their presence of product & services wants these users to come on their site, explore the product information, and ultimately go for the purchase.

But is this process is not as simple as it looks? No, users, these days are much aware of marketing tactics used by marketers to attract them, so they explore several sites for the same type of product, go through the site contents, testimonials, feedbacks, reviews on various sites, including YouTube, consult their family and friends and then they finally decide whether to buy or not.

So, here comes the concept of Online Reputation, which determines the positive or negative image of your brand towards people.

In this guide, you will learn what ORM is & why it is important, also how you can manage your site’s online reputation.

What is Online Reputation Management?

In a very simple language, online reputation management means to influence & control the information on-site when it comes up on a user’s search for your brand’s product & services on the search bar. It proactively influences what information people will search for.

Managing site content is very important to get listed on the top 5 search results on Google as these sites receive two-third of all clicks.

Also, ORM helps in managing negative business reviews and encourages happy customers to put their positive feedbacks.

Why is it Important?

Reviewing sites give access to people to write their experience of product & services, so they are free to write positive & negative remarks & also it is important to get customer feedbacks two improve your services.

But then customers who are in buying process first go with reviews of the product, and one negative review could lead to a loss of potential customers.

As according to Bright Local 85 percent of customer believes online reviews.

Some of the negative content which intends to use defamatory language, false information & aims to damage companies reputation is illegal too.

How to manage online reputation

Let see what all steps you can take to manage your business reputation- Analyze & Monitor your Brand Mentions.

1.Brand Grader

An online reputation management tool which tells you about what influential journalist, bloggers are mentioning your brand over the past 30 days. Here you will get to know about the review of your brand on other sites, what bloggers are posting about your brand. In general, what the market is saying about your brand.

2.Go Fish Digital

Another tool to analyze 40 other complaints regarding your websites or what people are talking about you be it negative  or positive reviews of your brand.

3.Google Alert

Here you can keep track of new content published about your brand, monitor industry news, and follow your competitor’s mention.

Also Read – https://shamsherkhan.com/blog/online-reputation-management-tools/

  1. Increase and Maintain your Social media engagement 

People today not only search websites, but they also search product information from social media. One should create an account on all social media sites and work on social media management to acquire potential customers focus on them.

Make your business Facebook page to be in touch with your customers. Update daily or weekly posts to increase the visibility of your product & services.

Doing so will prevent you from imposters too.

  1. Address Negative Reviews 

Doing this will show customers that you care about them and you want to resolve the issue.

Also, the reply should be fast & in a polite manner, a better approach to handle criticism.

  1. Excellent SEO Strategy 

Ranking on google search one page is a better way to push down the negative publicity of your business.

Where positive & engaging content with aggressive SEO strategies should be on the top list

    5. Add Blogs

People these days not only look for the product on google, but they also search for solutions to their problems which might be related to your product or services.

Adding new stories or, say blogs, topics related to your product will help customers to make further decisions.

Such activity ultimately builds trust and improves brand reputation.

  1. Analyze your User Metrics

Use Google Analytics to your user matrix as it will help you to improve your content best fit for your blog.

It’s a free tool to analyze your user origin( Facebook, Google search, or some other website) on your site.

Also Read: What is ORM (Online Reputation Management?


It’s not a one-time task; to maintain the reputation of your brand, you have to keep on doing the above activities. Because ultimately, you want to do a business out of potential customers; before that, you need to create a good reputation for your brand, and periodic analysis & monitoring of brand mention will help you to gain potential customers. As a positive reputation and high rating influence one’s purchasing decision, customer issues are unstoppable, but how you handle them makes much difference.

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About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

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