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Lead Generation

12 Best Lead Generation Tools For Marketers & B2B Businesses

  • October 3 2020
  • Shamsher

Finding the best way to generate leads for your business is a real headache. With so many different tools out there, it's hard to know which one(s) you should use. Should you rely on SEO? PPC? Native ads?

And when you do figure out a strategy, someone usually snatches it up before things even get started.

There are loads of lead generation tools out there, but we've done the work for you and found twelve of the best ones.

Lead generation helps businesses attract potential clients towards their products, services, or websites. Lead generation doesn't merely mean to get people to visit your website; instead, engage them, collect data, and start conversations by turning potential clients into loyal customers.

Importance of Lead Generation

Let's have a look at a few statistics to understand the importance of lead generation for businesses:

  • 61% of marketers find generating traffic and leads challenging
  • 88% of marketers use lead generation tactics and tools
  • 80% of customers believe company experience is as important as its products and services.
  • More than 45% of marketers follow lead management strategies and assign sales teams to follow up on more than 75% of leads.
  • More than 40% of organizations believe in the effectiveness of email marketing.

12 Of the Best Lead Generation Tools For Marketers

There are several tools available that you can get access to make your lead generation's tasks easier. If you are a marketer, you would know that lead generation is not an easy task, which is why we are discussing the top 10 best tools that can be used for lead generation:


1. EngageBay

EngageBay is a single, unified and affordable digital platform for small and medium businesses that combines marketing automation, sales automation, ticketing helpdesk and a free sales CRM, all in a single solution. Features such as Email Marketing, Lead Generation tools, Contact Management, Deal Pipeline, Telephony, Email Sequences, full service Help Desk Automation and many others, EngageBay is a complete solution for a business's marketing, sales & service needs.

EngageBay are the new kids on the block but fast becoming the preferred email marketing service for many startups and small businesses out there. They offer a wide array of email marketing templates powered by a simple drag and drop interface. Moreover, the segmentation and targeting functionalities are great.


The ability to personalize your emails, rich formatting options and an easy option to track your campaign performance makes EngageBay a great email marketing CRM to go for.

What we like about EngageBay: The amount of features it offers at a competitively low price point. Their flexible, customizable plans are good too. The user interface is simple and user-friendly and their support is commendable. It is a modern platform for small businesses that cannot afford higher-priced solutions.

What they should improve: Emails are branded so if you'd like to send emails without the EngageBay brand, you'd have to pay extra. 

Who is this for: those who are looking for a powerful yet affordable tool to reach customers via different channels (emails, SMS, push notifications, etc). Also, in case you are looking for a free tool, they offer a decent deal for $0 a month.

2. Constant Contact

Constant Contact is all in one tool for various marketing activities. You can use the tool to grow your engagement on the website as well as social media handles. The services offered include:


  • Email marketing
  • Ecommerce
  • Websites
  • Social media

You can use the tool to categorize the users and connect with them through email marketing and send only the content that your audience would be interested in.

3. Prospect.io

If you are looking to manage both your prospects as well as improve outreach, Prospect.io helps you automate several tasks that can enhance engagements. You can build lists with an improved speed without wasting a lot of time, automate outbound through multichannel campaigns, and analyses the progress.


4. OptinMonster

One way to increase conversion rate is through pop-ups and slide-ins, as people tend to are attracted to new and exclusive offers. You must have experienced opening up a website and getting a discount pop-up and clicking it right away. You can use OptinMonster as a tool to create interactive pop-ups for your audience. The tool has 3 simple steps that let you create a pop-up for your website. The tool has several attractive features, including A/B Testing, Page Level Targeting, Advanced Traffic Redirection, analytics, etc.


5. Follow Up Boss

Follow up Boss is primarily for real estate websites for lead generation and management. The tool helps you pull leads from more than 200 sources and creates smart lists that point out who and when to call.

Follow Up Boss

The all-in-one CRM tools help you organize and reach out to your prospects in a streamlined way. The auto-sync options of emails also help you save time and make the process efficient and time-saving.

6.  Intercom

A conversational experience is always a memorable experience for a visitor on your website, which is why Intercom is an amazing tool that enables you to have conversations with the visitors on your website. You can build a connection with your clients by having conversations with them, moreover, manage the chats through conversational bots and automated workflows.


The tool also lets you collect data and form a more personalized experience for the clients. The app offers:

  1. Conversational marketing
  2. Conversational customer engagement
  3. Conversational support

These features enable businesses to have a steady communication with their clients as well as website visitors.  The tool works efficiently for both B2B and B2C companies.

7. AeroLeads

If you are struggling in data collection of clients and visitors, AeroLeads is the tool for you as it makes data collection easier and simpler. You can collect Emails, Phone Numbers, and B2B Data through a simple AeroLeads Chrome Plug-in.


Do your research for people on LinkedIn Search, CrunchBase, AngelList, Xing, and the tool will find their business emails, business phone numbers, company name and URL, job title, location, etc.

8. Hoovers

Hoovers uses a strong database (the world's largest commercial database) to help you build targeted prospects lists. The sophisticated analytics involved in the tool helps users with a sales intelligence solution.


The tools help in dynamic list searching, trigger alerts in real-time, company profile access, and sales lead. The tool helps you get access to more prospects and targeted clients so you can turn the leads into loyal clients.

9. Lead Forensics

Lead Forensics is a tool that helps you get contact details of visitors on your website, including

  • Business Name
  • Contact Information
  • Demographics
  • Search Behavior
  • Financial Data

Lead Forensics

Moreover, the tool also helps in sales opportunities through Lead score on multi-criteria, auto-assign leads, trigger instant notifications, customizing your portal, etc. Through the usage of Lead Forensics, you can convert anonymous visitors into clients as well as track progress through insights.

10. GrowBots

Growbots makes it easier for you to reach your prospects with its database of more than 200 million people. You can start by selecting your target market and set up a campaign to reach the right leads. Whether your business if of clothing or coaxial cables, you need people to know about your business, and it is only possible through lead generation.

Also Read This Post: What is Lead Generation?

Through a huge pool of information, you can get a list of all companies matching your profile and contact them through their profile information. You will be able to get their job titles and contact information within seconds.


Sendinblue is an email marketing automation tool which solves a lot of your problem including templates, designs as well as SMS marketing. The tool includes a simple drag and drops feature to create engaging emails. You can also create automated workflows and segment the users into different categories.


The tool offers several ways for conversion, including

  • Landing pages
  • Signup forms
  • Facebook ads
  • Retargeting

Sendinblue is a complete tool to engage and find out new leads with a very minimal cost. You can try the free version and consult with the team for packages that suit your budget.

12. Contactout

Contactout is the best lead enrichment platform that helps to build a bulk database with personal email IDs. it gives you free credits compared to other lead generation tools.


LinkedIn sourcing
Our Google Chrome extension works on top of LinkedIn helping you find emails and phone numbers from LinkedIn and web. Also works on GitHub.

Save prospects profiles
Save leads from Linkedin to your ContactOut dashboard. Organize them into folders, and share with your team. Export to spreadsheet or ATS with one click.

Search portal
Find candidates directly using ContactOut's search portal. Enjoy unlimited searches and discover candidates from the web that are not on LinkedIn.

Data enrichment
Enrich lists of LinkedIn profile URLs in bulk to get full profile details, job details, and contact information — including personal email from LinkedIn profile..

Email campaigns
Engage through emails with less effort. Send email campaigns while browsing LinkedIn using our reusable templates. Contact multiple people at once and follow up automatically on LinkedIn.

Hire faster. Connect better. Contact instantly via personal emails & mobile phones, an ultimate tool for b2b  lead generation and for recruitment team.

If you need to sort the wheat from the chaff to identify the best lead generation tool for your business, these 12 tools that can help generate leads faster and easier. These tools will help you be more productive, cut waste and get better results with lead generation while also improving your ability to engage prospects.

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