How To Avoid Plagiarism While Writing Content For Digital Marketing?

Digital marketing is known as the promotion of any service or product using digital resources. The digital resource can be a mobile phone, computer, SMD screen, etc. While the content for digital marketing can be either in written format, infographics, or videos. 

For this article, we will be specifically discussing the written content. Blogs, articles, web material, guides, marketing copies, sales copies, etc. are included in written content. Written content is still in the game of digital marketing.

We need daily content, where producing high-quality and unique content regularly is a difficult task. Moreover, plagiarism is poisonous for content. You cannot afford plagiarism at any price. A high similarity index can damage your reputation as well as can decrease the SEO ranking of your website.

In this post, we have mentioned effective ways to avoid and overcome plagiarism in your content.

Methods to Avoid Plagiarism

Here are a few ways described to check and overcome damaging plagiarism. Implement these in your content marketing strategy for getting higher results.

  • Paraphrase Your Content

Paraphrasing is a technique used to alter and restructure words and sentences in such a way that does not affect their actual meaning. A paraphrasing tool can perform this purpose. Paraphrasing tools use artificial intelligence and natural language processing to read, understand and interpret sentences humanly.

It not just only removes plagiarism, but also improves the clarity and uniqueness of content. A paraphrasing tool replaces words with their synonyms using its updated and modern linguistic database. 


  • Rebuild Your Ideas

Taking ideas from others’ content isn’t a bad thing but pasting it as it is in your digital marketing copy is completely illegal and unethical. However, rebuilding ideas is a good option, sparkling your ideas can save you from plagiarism as well as help in maintaining your reputation.

Whether it is a marketing copy, blog, or social media post description. Reviewing and analyzing your ideas continuously will help you a lot in getting schemes in your mind. Practicing it more and more in a versatile way can also help in idea germination.  

  • Use Quotations and Citations 

Using double quotes while copying someone’s content can save your reputation. Acknowledging while stating others’ ideas is a good way to avoid plagiarism. For example, if you want to state a quote by Albert Einstein, the best way to do that is, Albert Einstein said that “I have no special talent, I am just passionately curious”. Instead of just pasting the quote.

Use maximum references and citations, do in-text citations, and mention the reference of those citations at the end of the content in the bibliographic section. The reference might include the author’s name, the source information, and the year of publication.

  • Give the Due Credits

Acknowledging someone on his work will never damage your reputation, infect it will increase your credibility. Mentioning the author in your content, whether it is a blog, social media post description, or a sales copy for some product is a good hobby. If you are using copied content, first ask for their permission, and after that give them the credits too. Giving credit puts a positive impression on the reader’s mind.

How Can a Plagiarism Checker Assist You?

You cannot avoid plagiarism until you check for plagiarism in your content. Always check for plagiarism after writing the content. A plagiarism checker determine the similarity index of your content. Plagiarism checker use artificial intelligence for reading the content and then compare it with thousands of articles on the internet within a few seconds.

It shows the percentage of plagiarism in your content, usually, a similarity index below 15% is acceptable. These tools also provide you with the source information of plagiarized content along with the percentage.

How Does Plagiarized Content Affect Digital Marketing?

Plagiarism is very unhealthy in every field, no matter it is digital marketing, blogging, research work, or academic writing. Plagiarized content is harmful in many aspects, a few are discussed below.

  • It Ruins Your Reputation

Readers usually read content from multiple sites, if they find something on your website that they have read somewhere else before. They will assume, that you are guilty of copying. This can damage your reputation badly.

In the worse scenario, if the content you had copied before was not correct or contained some sort of unethical terms. It can even cause severe legal issues or penalties. Google can even demonetize your content or remove your website from search engine result pages.

  • De-Ranking

Nowadays, every search engine’s ranking algorithm is efficient and smart enough to detect plagiarism within seconds by comparing the content with already existing web pages on the internet. The crawlers will never allow websites with plagiarized content to rank higher.

Search engines never support plagiarism, they will surely de-rank your website. Moreover, posting plagiarized content regularly can cause the removal of your website from the search engine.

  • Legal Action

Using copied content is a crime, and the owner has the right to take legal action against you. It may cause heavy fines, demonetization of the content, or even deletion of your content. The owner of the content can also ask you to pay, and he may give you a copyright strike in case you are not responding. 


Here you have “The tips to avoid plagiarism and how it can damage if used in digital marketing”. Hope you find this beneficial and try to save your reputation and ranking by avoiding plagiarism.

You can handle plagiarism in many ways while using a plagiarism checker and a paraphrasing tool is the most effective way to save yourself.


What are the types of plagiarism?

There are three major types of plagiarism.

  • Self-plagiarism
  • Accidental plagiarism
  • Direct plagiarism

Can plagiarism be unintentional?

Yes, plagiarism can be unintentional. People usually are unaware of the term “Plagiarism” they do not know if it is illegal or not. In most cases, the plagiarism that occurs is, accidental.

Is paraphrasing illegal or avoid plagiarism?

Paraphrasing is not illegal, as it is used to remove plagiarism. Although, plagiarism is illegal and over-paraphrasing is not good.

Why is plagiarism wrong?

Plagiarism is the theft of someone’s intellectual property, which is unethical. Moreover, plagiarism itself is also harmful to you in many aspects.

About the Author Shamsher

Live Instructor-Led online digital marketing trainer, a consultant, and an affiliate marketer with over 8+ years of experience View Course Details if you want to grow your business online or want to learn digital marketing online from anywhere.

follow me on:

Leave a Comment: